Director, E-Commerce

Comms & Strategic Planning Toronto, Ontario


Position at Wavemaker


We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. 

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.  

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by: 

  • deep knowledgewe have of our clients’ business 
  • confidence to challengewhat’s gone before 
  • the supportto go further than we thought possible 

 We are a part of GroupM, WPP’s global media investment management company.

 L’Oréal Team E-commerce is the dedicated ecommerce consulting & executing practice at Wavemaker on L’Oreal client.

The team will be connected with GroupM Ecommerce team. We have a global team of  20 experts who work with our key clients on developing ecommerce strategies in a holistic way

Brief Description:

In collaboration with the eCommerce Media Associate director, ,the Director E-commerce you will be a responsible for leading the ECommerce function, strategy and practice for our client L’Oréal (E-retail, Amazon focus).  You will work closely with our brands, stakeholder clients and internal team to best advise, plan and monitor E-commerce strategy, focused on business understanding and meeting KPI’s. Also, to get a rapid access to full funnel, beta & practices, you’ll also be in charge with your team of the Digital brand Unit, composed of few (3-4) brands with E-retail business Model.

Finally, you’ll be leading the Amazon practice, through Amazon planning (cross brands) & Amazon search leading.

You will provide strategic direction and oversight of planning as well as communication to the client/internal teams and partners.  This role is an essential part of our client’s digital evolution and increase of their part of the e-retail weight of business.

Three Best Things About the Job:

  1. Lead senior client-facing work for notable brands that have an appetite for innovation and exploring the new and different
  2. Opportunity to be a part of Wavemaker’s growth and legacy in the industry
  3. The best of the 2 worlds, managing the digital savvy brands (DBU for Digital Brand Unit) and advising e-retail practice across all brands of all divisions.

 Key Responsibilities:

  • You will be expected to create high-level, multi-year growth strategies for the clients, leveraging both channel, retail and media expertise
  • Lead delivery of eCommerce services + strategy across all brands working closely with managers and e-comm team included, Amazon and other retailers
  • Manage the strategy of the DBU portfolio with your team: NYX, Thayers, PPD brands (professional products).
  • Preparing insightful analysis, summarized in compelling reports, to provide ongoing delivery of insight to brands, from vendors, innovations, competitors
  • Routinely collaborates with the media team to arrive at recommendations supported by data and analytics
  • Collaborate closely with Amazon, Wallmart, Loblaws media
  • Work with internal and external groups (Wavemaker, Labelium, Trading desk, Ad ops, brands) on the development of performances dashboards & processes
  • Create dashboarding reporting to be rolled out to the client around test & learn and ecommerce activations.
  • Monitoring test & learn across all brands with an eye to automation
  • Client ecommerce budget management in partnership with digital investment teams to maintain a performance and outcome-based approach
  • Working collaboratively with the Digital team team (Programmatic, Social)
  • Manage and master the search team, with your extensive experience with Amazon search.
  • Help oversee staffing training and developmental needs
  • Representation on relevant industry boards and key industry events

 What You Will Need:

  • Minimum 7+ years of implementation experience or related working across digital with an emphasis e-retail, and in media
  • Extensive experience with Amazon
  • Demonstrates understanding of media basics and concepts:
    • knowledge of all buying methods and tactics, enabled to understand media efficacy
    • Master all digital media channels
  • Perfect understanding of the e-comm and eretail ecosystems, beyond media
  • Understanding of programmatic landscape or capabilities within certain DSP eco-systems: Direct experience in a trading desk is a plus
  • Consumer centric and data-driven thinking
  • Know DCM & verification partners (double click, MOAT, DAR, double verify)


  • Digitally savvy: uses digital and social media, demonstrates passion about emerging media & tech, Google Analytics & tools, , ability to search and research topics, etc.
  • Data driven thinking
  • Interest in the video ecosystem and disciplines (traditional, on-line, digital, etc.)
  • Works well in a team setting
  • A proactive attitude. We’re a team, but you’ll need to be able to work independently too.
  • Thrives in a fast-paced environment
  • Embraces PACED (Passionate, Agile, Collaborative, Entrepreneur, Diversity) core values

 Diversity Statement:

GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together.

GroupM encourages all qualified candidates to apply and has an exceptional record of accommodating the needs of our staff. If you require accommodation at any stage of the application process, please let us know. GroupM thanks all applicants, however only those who qualify for an interview will be contacted