Description

• Develop first party data acquisition strategy, evaluating client landscape and working directly with key stakeholders (client & agency) to identify existing available data to develop holistic data strategy. 
• Lead the creation of audience strategy for retention, acquisition, and opportunistic white space to deliver growth. 
• Create audience insights, market, and audience sizing, leading to audience creation/ segmentation to support growth strategy. 
• Create test & learn agenda in partnership with planning, investment, and activation teams. 
• Monitor and analyze campaign performance data to provide insights and potential optimization recommendations for improving audience targeting and activation.
• Lead creation of hypotheses, use cases, roadmap to implement all changes to future proof the business based on potential deprecation of third-party cookies or other changes in tracking. 
• Identify and evaluate most relevant data sources (survey-based, behavioral, intent, passion points, triggers, motivation, transactional, psychographic, location…), data-driven solutions and technology partners (identity, CRM, CDP…).
• Identify data gaps/requirements to continue elevating client’s deliverables. 
• Update clients about industry trends/changes impacting audience strategies. 
• Collaborate cross-functionally with creative, activation and analytics teams to ensure audience strategies are aligned with overall campaign goals.
• Leverage WM, GroupM, WPP partners and data-driven capabilities to uncover additional client opportunities for organic growth, pilot testing, etc.

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
• 5 to 8 years of work experience in audience and data strategy applicable to marketing and/or media. 
• Extensive knowledge about digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions, CDP, Clean Room, CRM …) 
• Proven track record of using advanced audience analytics, segmentation and targeting techniques to drive measurable campaign performance.
• Strong analytical, critical thinking, and problem-solving skills. 
• Strategic Thinker & Doer.
• Strong speaking and written professional communication skills. 
• Ability to thrive in a fast-paced and deadline-driven environment. 
• Growth mindset, exhibits curiosity and excitement to learn. 
• High sense of accountability and ownership. 
• Collaborative with a partnership mindset.

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    
 
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.