Manager, Digital Investment

Media Planning, Implementation & Activation Los Angeles, California


Description

Position at MediaCom

Manager, Digital Investment

Objectives of the Role

The Manager, Digital Investment manages the digital spend and negotiations across MediaCom’s clients. S/he is responsible for negotiating, managing and executing digital media buys associated with one or more assigned accounts. S/he will provide strategic market insights, trends and pricing benchmarks, oversight and management of spending across major vendors while monitoring client budgets and adherence to KPIs.

 

Duties and Responsibilities

  • Centrally manage all digital investment aspects of a campaign – negotiations, rate tracking, planning costs, benchmarking, allocations/tactical plans, budget management, delivery, billing, etc. of assigned account(s)

  • Oversee vendor RFP process – partner selection, RFP submissions, etc.

  • Negotiate digital programs and rates for clients

  • Demonstrate better pricing, efficiencies, and impact by consolidating buys across sites, MediaCom and GroupM

  • Coordinate and consolidate media spending across clients for sites/publishers by placement (display, video, social, search and programmatic)

  • Own portfolio/client roll ups

  • Approve all sites on tactical buys

  • Meet with vendors on an ongoing basis and provide updates and/or recommendations

  • Keep current on digital innovations, ad models, and technologies and bring first looks to client(s)

  • Investigate, interpret, understand, and provide marketplace condition updates

  • Establish investment best practices (intelligence/arbitrage), spend trends (video, display, mobile, etc.), benchmarking, and set market

  • Enforce key investment tenets around KPIs

  • Assist client teams in managing Xaxis and /or PBU relationship

  • Partner with the Search team on the Keyword recommendation (volume, CPC, visits), Copy Linking

  • Work with the Search, Social and Programmatic team on implementation of bid management strategy    

  • Forecast and provide Ad serving, Ad Verification, Viewability and Rich Media estimates  

  • Be proactive in following up on client team requests with a key awareness of client deadlines

  • Maintain strong media and technology vendor relationships and act as a resource for industry data and trends

  • Ensure compliance and maintenance of all Prisma/Media Ocean, databases, etc. activities

  • Handle issue resolution, recommend process improvements, and oversee client budget  

  • Create POVs

  • Actively participate in department projects/committees

 

People Responsibilities 

  • Build and maintain strong relationships with media, technology, analytics and GroupM teams as well as media and technology publishers

  • Foster camaraderie within the Investment team and with all key stakeholders they support

  • Educate media teams on the media planning/investment process

  • Provide guidance to team members and nurture/promote team environment

  • Train employees on tools and best practices

  • Ability to work in a team environment that promotes collaboration

  • Adept at communicating effectively across all levels

  • Be capable of working successfully within a team as well as independently

 

Knowledge, Skills, and Abilities 

  • Thorough understanding of the media landscape and fast-moving digital trends

  • Strong quantitative and analytical/results-oriented skills

  • Solid negotiation skills and tactics

  • Excellent verbal and written communication skills

  • Ability to multi-task, work successfully with teams, and work under pressure

  • Excellent time-management and follow-through skills

  • Advanced proficiency in Excel with intermediate PowerPoint and Word skills

  • Strong understanding of interactive research tools such as Nielsen Net-Ratings, AdRelevance, @Plan and ComScore Media Metrix

  

Qualifications and Experience

  • Bachelor’s degree preferred

  • 4+ years of prior digital planning experience desired

 

We are an equal opportunity employer

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.