Associate Director, Media Advertising Operations
Description
Role Summary & Impact
As an Associate Director, Ad Ops, you will manage a team of ad operations professionals. You should be an experienced leader who can handle a quick pace at a high volume while managing and mentoring a strong Ad Ops team.
Key Responsibilities
- Manage a team of ad traffickers, including the management of workload balance across various brands.
- Responsible for on-time, accurate campaigns across the entire client portfolio.
- Ensure the proper set-up and execution of all ad campaigns using Sizmek, Google and other specialty ad servers as needed.
- Work with Ad Ops Director and account leads to establish and maintain QA processes.
- Provide guidance to the trafficking team for the testing of creative executions (including management of complex rich-media executions) for functionality and tracking across various browsers and devices.
- Act as a hands-on, tactical expert in the execution of all forms of digital advertising in a digital operations capacity including guidance for optimal campaign set-up and conversion tag creation.
- Foster day-to-day relationships with technology partners; meet with new technology companies as needed and provide feedback to the agency teams.
- Ensure appropriate integration between ad-server platforms and GroupM’s campaign planning tool, Prisma (MediaOcean).
Requirements
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 5+ Years working within Ad Operations, Digital Media, or a related field.
- Solid understanding of agency-side digital advertising process and workflow.
- Advanced knowledge of Sizmek and Google platforms as well as leading specialty ad-serving solutions.
- Expertise in rich-media ad formats (expandable, floating, video streaming, DCO etc.) and rich-media providers and technologies such as Google, Sizmek, Flashtalking, Jivox, etc.
- Experience working with third-party technology vendors for research studies, ad verification, privacy compliance, etc. including Nielsen, ComScore, Millward Brown, Integral Ad Science, DoubleVerify, MOAT, etc.
- Knowledge of HTML5 and basic JavaScript.
- Strong Microsoft Office skills are required.
- Strong understanding of the campaign measurement metrics associated with online advertising, including conversion tracking metrics.
- Experience managing a team, fostering career growth and ensuring continuous education.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.