Engagement Manager (Finecast)

Display Planning & Addressable TV Toronto, Ontario


Position at Finecast

Agency Description:

GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together.  

GroupM encourages all qualified candidates to apply and has an exceptional record of accommodating the needs of our staff. If you require accommodation at any stage of the application process, please let us know. GroupM thanks all applicants, however only those who qualify for an interview will be contacted

Position Overview:

The right person is going to play a critical role in leading Finecast’s revenue growth; responsible for directly influencing the future of Finecast Canada, and covers new business sales, existing client base sales, marketing, and demand partner strategy.  Successful implementation will involve catapulting Canada’s largest media agencies and brands into the new world of TV. The successful candidate will have an immediate positive impact on the Finecast Canada business and therefore will be exposed to further career developing opportunities.

Key Responsibilities:

Evangelise Finecast across the market

  • Educate and inspire clients regarding Addressable TV propositions and products
  • Ability to identify and establish agency/brand/demand partner relationships and build a trusted ongoing partnership
  • Encourage inter-agency coordination, engage effectively and driving adoption of Finecast products whilst developing the business into other areas within the agencies e.g. closer coordination with comms planners, heads of insight, senior leadership
  • Keep customers updated on changes with products
  • Regularly present to clients regarding new Addressable TV releases, proactive proposals, and Addressable TV points of view
  • Understand and co-ordinate client feedback
  • Assist in scoping case study opportunities

Revenue ownership & Commercial Acumen

  • Focus on generating revenue streams from current and prospective clients
  • Ensuring that personal and revenue goals (monthly/quarterly/annually) are achieved.
  • Coordinate with Senior Engagement Manager to ensure bookings align with what can be delivered
  • Help with discovering new clients within agencies to adopt Finecast

Client support and growth

  • Work with a diverse range of clients, building relationships with key personnel to understand their needs and help them realize the translation of these requirements to the addressable space
  • Help build and then maintain strong collateral pieces relevant to the group, agencies, and clients by liaising with product team members to understand proposition, product features and KPIs.
  • Assist in developing points of view to give guidance on core topics like audience, inventory, data sources and measurement.
  • Support client presentations and pitches as necessary with advice, materials, fresh content and build collateral.

What You Bring:
  • 3-5 years in TV/digital media, preferably with sales or agency experience
  • Understanding of TV & digital media marketplace and technology
  • Evidence of technical comfort and strong understanding of internet functionality
  • Background in commercial & client-facing roles
  • Ability to work independently with input from manager
  • Experience in commercial roles and in establishing high levels of client satisfaction
  • Pitch presentation experience
  • Established Pipeline management
  • Highly energetic personality – a motivator
  • Passion for the company’s mission
  • Critical Thinking – strategic and highly analytical
  • Goal Oriented – naturally motivated to reach goals
  • Interpersonal/Communication Skills – an innate ability to channel different points of view; Able to establish and maintain excellent relationships and credibility quickly
  • Maturity – provide a good balance of risk taking and judgment; Is aggressive and confident; Able to operate independently of a large staff
  • Strong sense of initiative and personal ownership
  • Collaborative worker – able to drive independent initiatives but also share with and support the wider team.
  • Understand the fundamentals of partner technology offerings

GroupM is the #1 global media investment management group. We offer the intelligence to find or create valuable audiences, the power to engage them most effectively and efficiently, and the ability to create desired marketing outcomes. It serves as the parent company to WPP media agencies including Mindshare, Wavemaker, MediaCom, and Essence. For more information on the company, please visit