Account Manager (Media Planner)
Description
Overview of job
Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Account Manager
More about Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:
- Deep knowledge we have of our clients’ business
- Confidence to challenge what’s gone before
- The support to go further than we thought possible
We are a part of GroupM, WPP global media investment management company
Brief Description:
The Account Manager will be responsible of the media planning, also oversights the media implementing and the maintenance of holistic media campaigns with the ability to assist in both the strategy as well as the supervision of the implementation/execution of a media plan. The Account Strategic Manager will also be responsible in this role of develop communication strategies that will drive growth for our clients and combining analytical & creative thinking to solve problems, and provide recommendations on how competitive activities can be exploited to our clients’ advantage
Key Responsibilities of the Role:
• Play an integral role in the planning, implementation and the maintenance of holistic media campaigns with the ability to collaborate in both: the strategy as well as the implementation/execution of a media plan.
• Manage direct client relationships as well as train and supervise the Account Executives in all the media implementation functions.
• Manage day to day client requests autonomously.
• Develop and maintain the strategic media plan as well as present the media strategy recommendations directly to client leads.
• Making and maintaining strong working relationships with media vendors for smooth planning, execution, and implementation.
• Develop a deeper understanding of the media market, the competitive category, and the client’s needs to build the strategy in teamwork with the Account Director and the Account Executive
• Provide day-to-day direction to digital implementation groups for the strategic media plan.
• Maintain and communicate up-to-date the media flowcharts which accurate budget and KPIs.
- Play a key role in the budget and client billing process to ensure accuracy
- Write and maintain status and contact reports to ensure efficient workflow to meet deadlines
- Keep abreast of industry trends through trade journals, industry workshops/seminars and track current events
What you will need:
• Minimum 3 to 4 years’ work experience in a media agency, client-side in-house team, or media owner capacity
• BA/BS Degree
• Strong offline and digital background with a strategic outlook
• An ability to coach and develop junior members of the team
• Shows depth of understanding of the industry, business, brands, and consumers in client conversations.
• Able to work autonomously
• Able to work in a fast-paced, deadline-oriented environment
• Excellent analytical, written, verbal and numerical skills
• Working knowledge of Intersoft, Syndicated tools, such as: Nielsen Media (Arianna, WizzAd)
• Proficient with Microsoft Office Suite (ex. Excel, PowerPoint, Teams)
• Ability to communicate concisely and clearly both orally and in Spanish and English
• Excellent problem solving, critical thinking with strong communication skills.
• Strategic thinker grounded in current consumer trends and evolving media landscape.