Programmatic Strategist Senior
Description
Programmatic Strategist Senior
The Automated Trading Strategist is responsible for the strategy and successful execution of advertiser campaigns. The Trading Strategist´s intimacy with the programmatic execution allow them to speak and apply comprehensively to internal clients about optimization, insights and the overall programmatic landscape.
Responsibilities:
- As day-to-day relationship manager, coordinates with client service team to identify client needs, understand campaign criteria, provide recommendations, and communicate campaign performance.
- Executes all aspects of campaign delivery, including performance vs. KPIs, weekly/monthly/campaign pacing, optimizations and profitability.
- Advises of key programmatic trends, client insights, campaign next steps, and growth opportunities.
- Manages campaign setup and execution across different platforms including trading (DSPs).
- Collaborates with Programmatic Specialists, Client Service and Ads Operations teams to ensure fiscal accountability, to secure performance and audience insights, and ensure smooth campaign execution.
- Serve as DSP Pixel creators and ensure firing once placed.
- Uploading and check creative tags upon receiving them.
Qualifications:
- Bachelor’s Degree with minimum of +1.5 years of relevant industry experience
- In-depth knowledge of DSP capabilities, programmatic execution, verification partners, and data partnerships Thorough knowledge of audience data that can be applied to media buying and audience targeting strategy
- Familiarity with advanced optimization strategies to deliver against performance KPIs and budget growth
- The ability to juggle multiple timelines, priorities, and relationships.
- An innate curiosity about how to apply technology, a desire to be an indispensable ally for the local market, and an unquenchable thirst to learn and apply that which you know.
More about GroupM Nexus Media Solutions
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.