Senior Digital Commerce Specialist

Digital Implementation & Activation Colonia Escalón, San Salvador

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Description

Position at GroupM

GroupM is the world’s leading media investment company through agencies Mindshare, essenceMediacom and Wavemaker. Our portfolio includes Investment, GroupM Nexus (our performance & commerce hub), and the management of WPP’s Data company, Choreograph, all united in a vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. 
 
We are seeking a highly capable and motivated individual to join our team as a Senior Digital Commerce Specialist role will have a deep interest and appreciation for the uniqueness of retail and marketplaces, and use their retail expertise to deliver excellence in biddable retail media channels: search and programmatic. They will ensure seamless integration of performance-led digital media efforts into a holistic D2C commerce strategy, delivering best-in-class results across GroupM agencies.

This role will work as a member a cross-functional team and inform, shape, and implement the most advanced performance-led strategies and solutions to unlock new growth opportunities across biddable channels for clients. 
This role will be responsible for partnering with agency teams to translate our client’s business briefs into jobs, ensure collaboration across biddable channels to maximize client outcomes, and assist in creating frameworks for teams working with retail media networks to develop performance projections and scenarios based on campaign parameters. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role. 
Main responsabilities:
  • Oversee search and programmatic media activations across main digital media platforms, including but not limited to Meta, Google Ads, Tiktok, Pinterest, Amazon, etc. 
  • Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment.
  • Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape. 
  • Ensure on-going campaign compliance to GroupM established guidelines and best practices. 
  • Lead the incorporation of cross-channel testing and optimization strategies.
  • Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
  • Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience. 
  • Address technical issues with media campaign serving. 
  • Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search and programmatic partners.
  • Manage reconciliation, trafficking, and mapping data to our internal media campaign management platform. 

Experience and Education:

  • Bachelor's degree in marketing, advertising, or a related field.
  • 3+ years of experience in biddable performance media execution, with a strong preference for retail media execution.  
  • Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
  • Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
  • Strong drive to understand the retail landscape and latest trends in commerce media.
  • Experience with retail bid management platforms, such as Pacvue or Skai. 
  • Experience in campaign management and optimization across multiple retail platforms.
  • Ability to collaborate and work effectively with internal teams and external partners. 
  • A self-starter attitude that thrives in a fast-paced environment. 
  • Excellent project-management skills; able to coordinate projects across multiple teams and functions. 

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