Business Analytics and Measurement Manager
Description
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and mSix&Partners, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.
Role Summary & Impact
We are looking for a Business Analytics and Measurement Manager who will deliver campaigns analysis to understand efficiency and effectiveness of media performance as well as suggest optimizations and capture learnings to create improvements moving forward. You will consult on, and in some cases lead the development of a measurement framework, working with a variety of measurement partners as necessary to tie performance back to KPIs, measuring the impact of media investments.
Key Responsibilities
We are looking for a Business Analytics and Measurement Manager who will deliver campaigns analysis to understand efficiency and effectiveness of media performance as well as suggest optimizations and capture learnings to create improvements moving forward. You will consult on, and in some cases lead the development of a measurement framework, working with a variety of measurement partners as necessary to tie performance back to KPIs, measuring the impact of media investments.
Key Responsibilities
- Extract and organize data from a multitude of sources to feed business-improving insights (media campaign performance, social listening, competitive analysis …) and optimize business outcomes
- Build thoughtful presentations/reports to deliver the right performance narrative to clients
- Partner with internal teams across all functions to learn the most efficient and effective way to extract value from data and develop a story telling approach grounded in client business reality and brand objectives
- Provide optimization recommendations to clients to support the most efficient and effective channels, partners, and tactics
- Identify gaps/requirements for campaign and tactic measurement
Requirements
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field with 3 – 5 years of work experience in measurement and analytics strategy applicable to marketing and/or media
- Experience with International Media and/or Global markets desired.
- Entertainment category experience preferred.
- Experience working with measurement partners for brand lift, conversion lift, MMM and MTA (e.g., Millward Brown, Nielsen, Lucid, Dynata, Neustar … and others),
- Experience with Google Campaign Manager, Double Verify, DMPs, DSPs, Google Analytics (clean rooms a plus).
- Knowledge of Digital Media, Marketing/Advertising industries highly preferred - Agency experience is a plus.
- Comprehensive understanding of media metrics (e.g., impression, CTR, CPM GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value etc.)
- Desired familiarity and/or interest in statistical/data mining concepts and methods (e.g., OLS, Logit, time Series, etc.).
- Ability and comfort with presenting work by phone or within small groups.
- Strong speaking and written professional communication skills.
- Strong analytical, critical thinking, and problem-solving skills.
- Proficiency in Microsoft Office software such as Word, PowerPoint, and Excel (ability to work with macros, advanced formulas, pivot tables).
- The ability to thrive in a fast-paced and deadline-driven environment, strategic thinker & doer, curious and excited to learn, high sense of accountability and ownership and collaborative with a partnership mindset.
En atención a la naturaleza del cargo en Modalidad de Teletrabajo o Híbrido que desempeñará el candidato, se informa que el trabajo deberá realizarse dentro del Territorio Colombiano, por lo que la aplicación a este cargo únicamente es posible para personas domiciliadas y con permiso de trabajo en el territorio nacional, así mismo, se aclara que el contrato de Teletrabajo no es una opción para la contratación o cambio de domicilio en el extranjero.