Senior Executive Digital IO
Description
We are looking for talented people who want to be part of a leading media investment group!
The Senior Executive Digital IO oversees and executes direct insertion order (IO) media campaigns for clients. This role involves working closely with onshore investment team counterparts and digital advertising platforms to ensure the successful execution of campaigns. The Senior Executive Digital IO plays an advanced management role in campaign setup, optimization, reporting, and reconciliation, focusing on achieving client objectives and maximizing ROI.
Key Responsibilities
- Campaign Execution: Lead the setup, execution, and documentation of direct IO media campaigns across various partners, particularly any high-value or complex campaigns. Ensure all aspects of campaign are delivered according to terms outlined in the client approved media plan and IOs
- Campaign Optimization and Reporting: Collaborate with Managers and Associates and Managers in monitoring campaign performance metrics, including impressions, clicks, spend, and any campaign specific KPIs. Analyze campaign performance reporting, and utilize data driven insights to guide optimization recommendations to enhance campaign effectiveness and achieve client goals.
- Budget Oversight: Manage campaign budgets to ensure optimal performance and efficient spend. Monitor and QA monthly budget reconciliation completed by Associates and assist where necessary.
- Team Leadership: Mentor and provide guidance to Associates and team members involved in Digital IO campaigns. Foster a collaborative environment and support professional development within the team.
- Process Improvement: Identify and implement process improvements to enhance the efficiency and effectiveness of Digital Io campaign management,
Requirements & Qualifications:
- Have a bachelor's degree.
- Your level of English is advanced (B2-C2) (Indispensable for the position).
- 1+ years of experience implementing campaigns on digital platforms such as DV360, the Trade Desk, or Campaign Manager 360.
- Previous experience with billing platfors such as Prisma, Coupa, Advertmind, MMS, Adspend or others.This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances.
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