Description

3 best things about the job:
1. No two days are the same, the variety of the role will keep you engaged and motivated. With lean and mean team, you will be exposed to the different phases of digital campaigns from briefing, planning to publisher management
2. Exposure to the exciting and revolutionary world of Digital Marketing
3. Opportunity to work with all the brands under the GroupM portfolio – with 50% of the market handled by GroupM, you will have wide exposure to many campaigns
In this role, your goals will be:
In three months:
• Develop strong understanding of the daily operations of digital content planning, and implementation and can work with least supervision and errors
• Develop strong and effective internal relationships with key stakeholders, such as agencies, finance teams and media vendors and publishers to achieve goals
• Understand the value of agility in launching digital campaigns –especially with the booking, implementation, and post-campaign processes
In six months:
• Proficiency in managing campaigns from start to finish to achieve objectives within the determined campaign period
• Understanding the work processes of media vendors, publishers and influencers and aligning them to the client’s needs, including campaign timelines, KPIs and deliverables
• Develop the creative eye in assessing the creatives and performance branded content across various digital formats, such as articles, videos, infographics and social snacks.
In 12 months:
• Use planning tools proficiently, create effective content strategies and create full campaign proposals for digital content requirements
• Able to completely grasp the systems and processes of the department and can propose ideas and processes that will improve the workflow
• Take ownership of the role of a brand guardian, ensuring that strategic and creative requirements of brands are met in these digital campaigns.
Responsibilities of the role:
STRATEGIC PLANNING
• Supports Associate Partner in leading annual planning
• Calculates SOV, KOL mix and channel mix per division, liaising with media planning team
• Develop monthly/ quarterly trends mining report per division
• Supervise KOL content plan quality ensuring all content plans follow brand standards and guidelines
CLIENT SERVICING
• Ensure client satisfaction on brand’s performance by ensuring KPI delivery across all campaigns
• Leads monthly reviews with clients

COMMERCIAL PLANNING
• Quality check on KOL Grid plan through Brand AI / GOAT Database benchmark, ensuring correct pricing
• Adapts new tools and practices for key campaigns / test & learns