Marketplace Coordinator
Description
Purpose of Position
Marketplace is the engine room of EssenceMediacom Marketplace. It’s where the rubber hits the road.
Marketplace helps bring to life Connected Execution plans, develop exciting partnerships built on your relationships with the media, and deliver value for our clients.
Futureproofed, Marketplace operates in a system powered by data, technology and automation, built around best in class products and processes.
In Marketplace, you are the empowered negotiator, the confident trader and the system optimizer, underpinned by a futureproofed way of working.
As a Marketplace Coordinator you are responsible for ensuring that you a using data, technology and tools to deliver best in class media systems.
Role function
In summary;
Role Function | Time allocation |
People | 20% |
Client | 10% |
Product | 45% |
Commercial | 25% |
Key Relationships:
- Media Owner sales reps
- Relevant tech and data providers
- Day to day clients
- Specialist Business Units (MBA, Business Science, Automation)
Core principles
- First class implementation
- Deliver and execute best in class media plans, on time and with the know how to manage your way through any bumps in the road
- Translate a strategy / channel recommendation into a business results focused Implementation Plan.
- Collaborative and motivated team player
- Work with, and learn from others within the agency to deliver a better outcome for your client and develop within the agency
- Understanding of the trading market
- Understand of all media channels, with the ability to identify the strengths and weaknesses of each channel and the impact these have in delivering on the client objectives.
- Master negotiator
- Develop your understanding of the trends in the market with regards to supply, Innovation and technology.
- Be highly numerate with developing negotiation skills.
- Personal and professional
- Connect with your team, of all departments and levels.
- Clear communicator
- Articulate a point of view/opinion on trends/developments in the marketplace.
- Talk through any challenges and opportunities
- Results Driven
- Deliver business results for clients, with the ability to identify and clearly articulate what’s working and why, linking media performance to business goals
On any given day, you might
People
- Have a meeting with your team to get across key priorities for the day and week ahead, using workflow tools to keep you on track
- Work with our SBU teams to understand and implement best in class solutions and initiatives for your clients
- Take part in a brainstorm with a media owner
- Hear about an exciting opportunity with an external partner to work on shaping a unique response to a brief
- Work closely with your team supporting them on any requests
- Help organise in-house client events
- Support the wider team on all pieces of administration, including reception cover when required
Product
- Play a support role in the planning and buying process
- Work to deliver best in class media plans with guidance from your manager
- Work with your manager to review publisher brief responses
- Refine responses and build your negotiation skills to get to the optimum solution
- Attend training and apply your knowledge of all Connected Execution/Implementation tools
- Start to develop your understanding and application of buying principles and processes
- Take responsibility for managing campaign monitoring and implementation processes
Client
- Access your reporting dashboard to review best in class insights to clients
- Demonstrate your developed learning of delivering against briefed objectives
- Ensure all relevant Media KPI data is pulling into your client dashboard to enable your team to deliver the best insights
- Join your manager in meetings with media owners, tech vendors, auditors amongst others to keep abreast of the latest opportunities for your clients
Commercial
- Take ownership of any invoice queries ensure they are resolved or managed delivering an ongoing best in class approach to finance management
- Reconcile a completed campaign to ensure all value has been delivered and client KPIs met.
- Have a high level understanding of the different products and offerings across the EssenceMediacom business
what makes a marketplace coordinator?
- Is learning to motivate self to deliver the best for your clients and team
- Has an understanding of what it takes to build solid relationships with internal team members, media owners, tech vendors, data providers
- Is quick to learn industry tools
- Is curious to understand how to take data and apply it to your plans
- Keeps up with the latest industry news, trends and developments
- Gets excited to build connected systems that deliver against business solutions
- Shows excellent attention to detail
- Understand the importance of the finance process
- Demonstrates an understanding of good presentation skills
- Is organised and structured
- Has the ability to manage workflow deliverables
- Demonstrates an intermediate understanding of all media channels, their strengths and weakness and how the marketplace impacts the media buy and plan.
you bring
- A willingness to learn and desire to challenge yourself
- Best in class attention to detail and accuracy
- High levels of energy and a desire to deliver great work
- A collaborative approach and team player attitude
- A desire to show you can go above and beyond
- Passion! You’re keen to learn and develop your understanding