Description

• Lead the interrogation of client briefs, understanding both business and communications objectives at both a campaign and portfolio level
• Have strong relationships with media partners to maintain knowledge of the media landscape and understanding of core media principles and the capabilities of each media touchpoint
• Actively understand benefits of internal product teams including GroupM product and service teams to ensure you have an understanding about their offerings and relevance to our client challenges
• Understand laws of growth to Identify and define audiences that drive outcomes for campaign briefs
• Report on audience media consumption trends and habits and identify new and interesting opportunities to connect brands to audiences
• Deliver in channel ideation and tactics within campaign planning
• Lead the creation of consumer journeys maps across paid, owned, earned and shared media
• Understand and apply media planning principles (e.g., scheduling, flighting, recency, effective reach theories, seasonality, market prioritisation, roles of all communication channels) and strong ability to utilise agency and industry tools to enhance and support planned recommendation.
• Leading planning responses to brief:
• Working with the strategy team to create actionable comms tasks
• Addressing those comms task with the relevant roles of media/channel
• Exploring the tactics within each channel that unlock the short- and long-term objectives.
• Ensuring all work is measurable back to brand and business outcome
• Recommend sufficiency of investments within channel to ensure effective use of channels
• Understand how to apply various marketing science approaches and implications and how they influence decision making with media approaches
• Deliver thought leadership to clients on a regular basis
• Recommend innovation through media and emerging channels within client responses where applicable
• Create measurement frameworks and learning agendas to ensure media and recommendation effectiveness and evolve media’s contribution measurement outcomes
• Proactively explore how to connect data and technology into new approach to planning within the client brief process

• Motivate the team to achieve individual, team and organizational goals
• Manage leave and team absences to ensure coverage for team responsibilities and minimal impact to remaining team members
• Develop and train team members to ensure they reach their potential ​ 
• Ensure new team members are onboarded effectively
• Empower team members with skills to improve their confidence, product knowledge, and communication skills.​ 
• Conduct fortnightly 1:1 check-ins, annual Career Conversations and Annual Performance
• Create and foster a cohesive team environment through team activities and cultural moments

• Advanced knowledge and skills within Media Planning with understanding of the impact of work on other areas of the organization.
• Requires a minimum of 10 years of experience.
• Relevant qualification in Media or Marketing
• Experience leading Projects, preferably with a qualification in Project Management

• Experience within Retail, Entertainment and/or Technology
• Ability to craft, size and justify audience definitions with limited first-party data
• Passion for narrative writing and persuasive arguments
• Ability to go wide and deep: no task too small, no challenge too big

• Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
• Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
• Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
• Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
• Global Impact: Be part of a team that is shaping the future of marketing on a global scale.