Group Head - Digital
Description
Job title: Group Head - Digital
Reporting to: Business Director – Wavemaker
Location, Country: Gurgaon, India
Brief role description:
Campaign Management:
- Plan, execute, and optimize multi-channel digital marketing campaigns.
- Monitor and analyze campaign performance, providing actionable insights and recommendations for improvement.
Client Management:
- Serve as one of the points of contact for key clients, ensuring high levels of client servicing.
- Understand client needs and objectives and develop digital campaigns to meet desired KPIs.
- Prepare and deliver presentations, reports, and campaign analyses to clients.
Market Research and Analysis:
- Conduct market research to identify trends, opportunities, and competitive landscape.
- Utilize data analytics tools to measure and report on the effectiveness of digital marketing initiatives.
Stay updated with the latest digital marketing trends, tools, and best practices.
3 best things about the job:
- Be a part of the most dynamic team & spearhead the brand
- Work with team of skilled offline & online experts to deliver high quality product for client portfolio.
- Attain strong understanding of cross channel media strategy by working on wide-ranging categories
About Wavemaker
We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.
We have one single attitude – Positive Provocation.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.
We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our attitude of Positive Provocation is enabled by:
• The deep Knowledge we have of our clients’ business
• The confidence to Challenge what’s gone before
• The Support to go further than we thought possible
Core responsibilities:
- Work as part of a team to contribute to the Product & Strategy function and streamline operations/ reporting with minimal supervision
- Be the qualitative storyteller from the analysis and design analysis in tune with the client’s requirements
- Proficient in escalation handling and resolve conflicts
The Candidate:
- Bachelor’s degree in Marketing, Communications, Business, or any other field.
- 5-7 years of experience in digital marketing, with at least 3 years in a digital marketing agency.
- Experience in managing and executing digital marketing campaigns across multiple channels.
- Proficient in client management and good communication skills.
- Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads, DV360, etc.).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Creative thinking and problem-solving abilities.
- Strong organizational skills and attention to detail.
- Build and maintain a cohesive working environment with extended teams
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn. We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.
More about GroupM India
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.