Overview of the Job

Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We offer fulfilling careers that help redefine the role of media in our daily lives. GroupM provides you with a panoramic view into the world of advertising, where you will work alongside interesting brands and construct the future of media.

We are currently looking for a Senior Executive – Media Planning to join us.

The Senior Executive - Media Planning will develop a deep understanding of all media channels and how each is planned, evaluated and optimized.  He/She will be supporting the planning team to carry out industry research, prepare reports and develop decks that illustrate key insights. 

You will be responsible for managing timelines and liaising with your colleagues on deliverables to ensure that campaigns rare executed effectively. 

You will also develop detailed knowledge of all the local media owners in Sri Lanka to provide qualified media guidance to our clients.  You will be responsible for crafting and implementing innovative, creative and effective communication campaigns, which are grounded in strategy and insights to drive our client’s business ambitions.  
 

3 best things about the job:

1. A competitive yet fun environment that combines the best of being excellent implementers of creative media thinking and at the same time being part of the largest media company in the world.
2. Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field.
3. Be an expert hybrid planner in both traditional and digital mediums.

Measures of success: –

In three months, you would:

• Be up to speed with cutting edge proprietary planning tools as well as able to extract and analyze important data; validating our recommendations.
• You would have a pulse of the business category & knowledge of competitive frame.
• Worked on moderate scaled live campaigns.
• Have initiated contact with key media partners and understood the baseline of their offerings particularly digital.
• Connected with internal specialist & external stakeholders’ units to integrate solutions.

In six months, you would:

• Been able to comprehend and apply our proprietary planning framework model in key campaigns.
• You would have landed live; larger scaled campaigns.
• You will have started to build relationships with the key decision makers within the current client portfolio.
• Master a flawless media execution process, working alongside various stakeholders.

In 12 months, you would:

• Develop a strong category acumen - from a media and business point of view.
• Identify a pipeline of commercially viable solutions to support our client’s goals.
• Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning.

Responsibilities of the role:

• Respond to / follow up on client’s campaign briefs and requests received, and working alongside the team Manager.
• Orchestrate/support the inputs from the strategy, implementation and specialist teams to develop innovative, business building solutions for clients.
• Manage the planning, execution and postmortem of the campaigns briefed in.
• Engage with specialist partners to drive commercially viable media solutions.
• Build trust, meaningful relationships with clients, as well as relevant internal and external stakeholders.

What you will need:

• Minimum 1 year in media/digital/marketing experience. Fresh graduates are encouraged to apply too.
• Curious and willing to learn with passion to leverage opportunities from challenger to leading brands.
• Strong analytical skills.
• Excellent personal/organizational management.
• Good interpersonal & social relations.
• Experience in handling marketing campaigns on mainstream media.
• Strong understanding of the cultural and consumer trends that are changing the media landscape.
• Digital media experience is an added advantage

More about Wavemaker

Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology.  We are obsessed with the customer's purchase journey and is what connects our mission directly to our client’s business challenges. We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories. We are a business that is powered by GroupM WPP.