Advance Analytics- Sr Analyst, GOC

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Advance Analytics- Sr Analyst working for the General Shift based out of Gurgaon/ Bangalore who will:

• Manage, manipulate (and learn to understand) wide and deep streams of media, market performance, brand, and consumer data.
• Create base level econometric models and apply quantitative techniques to derive intelligent insights that will impact communication and planning strategy.
• Manipulate results into presentation formats via Word, PowerPoint, and BI platforms.
• Interpret data to aid project teams in the creation of cohesive stories for clients.
• Develop expertise working with Essence MediaCom’s technology solutions / tools / databases to identify consumer insights.
• Contribute to the improvement of the team’s processes and knowledge management

Skills and Experience:

If this opportunity looks right for you, we are looking for candidates who have:   

• Entry level to 2-3 years of relevant experience in data analysis / insights / market research.
• A bachelor’s or master’s degree in economics, Statistics, Mathematics, Engineering, Market Research, or similar quantitatively driven majors
• Strong Excel skills and comfortable with PowerPoint and or Tableau
• Knowledge of analytics and data management software & programs would be desirable e.g. SQL, R, Python, etc.
• Desire to develop an understanding of advertising/marketing/media planning principles
• Programming skills in SQL, Python, Excel (Google Sheets)
• Logical thinking and problem-solving skills
• Strong communication skills (verbal & written)
• Adherence to quality & ability to plan & prioritize the work
• Passionate about data analysis, ability to troubleshoot data anomalies, pulling data from several sources, integrating it to create data layers/ repositories for data science models.
• Experience in applying big data, statistics, analytical techniques and technology to solve client problems will be preferred
• Experience in creating dashboards, reports, presentations and finding insights, and strong business acumen to provide actionable strategic recommendations will be preferred
• You should be culturally flexible and enjoy working with teams across different countries.

Life at WPP Media & Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day and more.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria.  At WPP Media, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience!

As an Equal Opportunities Employer, we believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status or disability status have no bearing on our hiring decisions, and we encourage all applicants.

We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.