Executive, Search
Description
GroupM
Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Responsibilities of the role
- 充分了解客户情况&需求并及时完成相应的投放任务
- 负责SEM广告素材的策划&上线，并及时跟进素材投放效果，持续优化广告&素材创意
- 独立完成SEM项目的各类报告，保证数据的有效性和正确性
- 负责SEM项目的排期制作、下单、开票等流程
- 通过逻辑分析对投放的SEM广告进行分析和优化，整理提升优化策略
- 独立负责SEM品专、竞价投放的账户操作、分析、优化，对流量获取、成本、ROI等关键指标负责
Role requirement
1. 对数字广告有兴趣，具备较强学习能力和自驱力。
2. 具备一定数据敏感性，能够准确整理数据完成报表，并得出相应洞察。
3. 熟练应用Excel，PPT等办公软件。能够使用Python编程，Tableau，PowerBI等数据处理工具更佳。
4. 具备良好的沟通及协调能力，能积极配合同事工作，高度责任感；
4. 具备良好的沟通及协调能力，能积极配合同事工作，高度责任感；
Minimum qualifications:
- 本科 英语听说读写流利
- 具有较强的逻辑分析能力及数据分析技巧
- 熟练使用EXCEL、PPT，有较好的文字、数据、图表呈现能力
- 具有较强的沟通能力和文字表达能力
- 市场营销、广告等相关专业优先，有搜索广告相关实习经验者优先
More about Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About GroupM China
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.
Discover more about GroupM at www.groupm.com.
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm