Senior Manager Offline Media Planning
Description
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for Senior Managers Offline Media Planning to join us. In this role, you will be responsible for to build and maintain successful relationships with the brand teams, marketing managers and be in day-to-day contact with the assigned brand team as well as client senior staff/executives.
They will also aid in the training of new and junior level department staff. Senior Manager will work closely with the Marketing Managers and other executives, acting as media experts on all projects as required. You would have to track record of building and maintaining successful client relationships with day-to-day client contacts as well as client senior staff/executives.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
- Client that likes to be hands on and wants to learn more.
- Have fun while working.
- Be part of a team that works and plays together.
In three months:
- Build a rapport with the immediate team.
- Establish relationships with media vendors.
- Ensures all processes employed by the team are compliant.
- Monthly meetings to be run and executed by you.
- Has made or developed any changes that will impact any buying performance to the clients.
- Clear and concise communication skills – written and verbal.
- Having started to develop skills for the next level.
- Understand and developing negotiations on behalf of the client.
- Demonstrates selling skills with the ability to sell in media plans / additional internal initiatives to clients.
- Achieving the given KPI's given by immediate supervisor.
- Responsible for complete portfolio for media deliveries as well as company KPIs.
- Act as the primary media expert for assigned clients and client service team, including planning and buying of media. Contribute to media strategy development on other client teams as needed.
- Maintain and develop responsive working relationships with all the stake holders of the business to identify potential opportunities
- Acquire comprehensive understanding of client overarching marketing objectives.
- Review quarterly/semi annual & annual category reviews.
- Ensure timely deliverables of the deadlines for e.g. Annual Media Strategy Presentations (MRG), Monthly Post Buys.
- Review campaign analysis directly relevant to optimization and/or planning and buying decisions.
- Analyze multiple sources of external data to assist in planning and buying decisions. Utilize both digital and traditional data sources.
- Help develop new hire training, as well as department-wide continuing education programs. Actively mentor new employees and encourage shared learning across the department.
- Work cross-functionally with client management team and Account Directors as needed.
- Review campaign analysis directly relevant to optimization and/or planning and buying decisions.
- Analyze multiple sources of data to assist in developing a plan of action for the brand
- Recommend on periodic basis any new media vehicles (Non – Tv) and devise strategies.
- Clear and solid understanding of the business
- Mentor and train new Media Planners
- Ensure quality control of media deliverables to Client.
- Must be a BBA / MBA from a reputable university of equivalent.
- Must have an experience of at least 4-6 years.
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