Group Head- Analytics
Description
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About Choreograph: A Leading WPP Media Brand
Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.
We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.
We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.
We are seeking a highly skilled and motivated Digital Analytics Specialist with 3–7 years of experience. The ideal candidate will possess strong expertise in Google Analytics (implementation and analysis), Google Tag Manager, and stakeholder collaboration. This role will involve working closely with internal teams and external partners to drive digital insights, conversion optimization, and customer experience improvements.
Reporting of the role:
This role reports to the Head Analytics, for Choreograph
3 best things about the job:
1. Be a member of a high performing team focused on consulting, technology, data, partners and platforms, a key strategic growth area for WPPMedia.
1. Be a member of a high performing team focused on consulting, technology, data, partners and platforms, a key strategic growth area for WPPMedia.
2. Work in an environment that promotes freedom, flexibility, empowerment, and diverse working styles to solve real business problems.
3. The opportunity to learn & collaborate with a wide range of stakeholders across all GroupM agencies & business units.
Key Responsibilities:
- Develop, execute, and manage end-to-end CRO strategies to improve digital conversion rates across web and mobile platforms.
- Analyze user behavior using analytics tools (e.g., Google Analytics, Adobe Analytics, Hotjar) to identify friction points and optimization opportunities.
- Design, implement, and evaluate A/B, multivariate, and split tests; ensure statistical rigor and actionable insights.
- Collaborate with UX/UI designers, developers, and digital marketing teams to translate findings into impactful site changes.
- Create and maintain detailed CRO roadmaps, test plans, and performance reports.
- Use qualitative and quantitative data to inform hypotheses and prioritization of experiments.
- Communicate findings, recommendations, and ROI impact to stakeholders in a clear, actionable manner.
- Stay current with CRO best practices, emerging tools, and industry trends.
Required Skills and Qualifications:
- Bachelor’s degree in Marketing, Statistics, Computer Science, or related field.
- 4–8 years of hands-on experience in CRO.
- Proven track record of designing and executing successful optimization experiments.
- Strong proficiency with CRO and analytics tools (e.g., Optimizely, VWO, Google Optimize, Google Analytics, Adobe Analytics).
- Solid understanding of statistical concepts, experiment design, and data interpretation.
- Familiarity with HTML, CSS, and JavaScript; ability to communicate technical requirements to developers.
- Strong analytical, problem-solving, and project management skills.
- Excellent written and verbal communication skills; ability to present technical findings to non-technical audiences.
Key Performance Indicators:
Improvement in conversion rates across digital assets. Increased ROI from digital marketing initiatives. Reduction in user drop-off rates at key funnel stages. Quality and velocity of experimentation cycles.
Location: Bengaluru (Hybrid)
Note: This role requires a data-driven mindset, attention to detail, and the ability to work cross-functionally to drive measurable business outcomes.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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