Manager - Media Activation
Description
GroupM is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager - Media Activation (Programmatic) to join us. As part of the largest media agency in India, you’ll have the opportunity to leverage the scale that comes with the job, to develop products that suit the entire programmatic spectrum.
Reporting of the role
This role reports to the Director - Media Activation (Programmatic+3P Partners)
3 best things about the job:
- You will be the owner of transforming the agency’s digital media buying from “manual” insertion order to data and technology-driven buying, generating higher ROI for clients and higher revenue/margin.
- It’s Programmatic. The world is moving in that direction. You will be charged with driving that for the largest media agency in India working across all the publishers, vendors and start-ups creating disruption to “traditional” way of doing business
- Working with cross-functional teams to drive efficiency and automation at scale.
In this role, your goals will be:
In 3 months:
In 3 months:
- Bed down and understand the programmatic/3P setup across the Google business
- Build out a road-map for what is required to grow the programmatic/3P buying business moving forward
In 6 months:
- Participate in business proposals, leading the programmatic element and supporting in group pitches.
- Establish end-to-end accountability on Programmatic/3P campaigns planning, execution, partner management, reporting, campaign wrap ups, billing closures
- Ensure that we offer a coordinated and integrated operation with the wider business
In 12 months:
- Establish your position as a thought leader including a deep awareness of programmatic platforms, building out pov on relevant platforms/partners for improving client business goals/objectives.
- Ensure at least one strategic win by securing strategically appropriate programmatic/3P partner unlock for the client business.
What your day job looks like at GroupM:
- Engage meaningfully with Publishers to build tactical media plans across PAs
- Help develop programmatic and partnership best practice and thought leadership
- Accountable for delivery of media plans, wrap-ups, and milestone outputs
- Champion growth and use of programmatic platforms with knowledge and relationships with partners
- Guide junior members on tasks across PAs and spearhead flawless execution, reporting & optimizations
- Ensure all checks & balances are in place for go lives with partners
- Optimize in-flight campaigns by engaging with partners on daily basis and ensure proper hygiene
- In charge of thorough end-to-end QA of campaigns
- Develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia)
- Lead the training and growth of your local programmatic team
- Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery
- Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output
- Serve as point of escalation for your team and take ownership of resolving challenges
- Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
- Present strong and effective communication across all levels
What you’ll bring:
- Working experience in Agency, Trading Desks or Programmatic Tech Partners
- Actual Campaign execution experience with most of the local programmatic players as well as measurement providers
- Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits
- Existing relationships with publishers, programmatic product partners, as well as data providers in the local market
- Knowledge of different programmatic trading models and their implications to both advertiser’s inventory quality and publisher monetization strategies
- Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person
Minimum qualifications:
- 3+ year's professional experience with digital media preferably within a media agency/trading desk
- Experience in Google Marketing Platform (DV360, CM, GA360).
- Experience in top AdTech & MarTech platforms.
- Experience in Programmatic ecosystem understanding, Strategy, New Pitches, etc.
- Experience in 3rd party partner dealing and management.
- Hands on experience and knowledge on programmatic platforms.
- Clear thought process & strategy to build on existing businesses.
- Competent in all Microsoft office software (primarily MS Excel)
GroupM Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
GroupM India
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.