Nexus | Media Buyer (Offline Media)
Description
Job Title: Media Buyer (Offline Media)
Department: Nexus Non-Biddable Team (Media Buying Team), GroupM Korea
The Media Buying Team at GroupM Korea focuses on strategic purchasing and partnership building across offline media channels. The Media Buyer will play a key role in managing various offline media platforms and developing innovative solutions for Advanced TV channels, including IPTV, CTV, and FAST (Free Ad-Supported Streaming TV)
including developing solutions for pDOOH (Programmatic Digital Out-of-Home).Key Responsibilities
- Develop and execute purchasing strategies for offline media channels (TV, print, out-of-home, etc.)
- Build and maintain relationships with key media partners
- Create and implement solutions for pDOOH projects
- Analyze market trends and optimize media buying strategies
- Support planning and purchasing to meet client campaign needs
- Monitor campaign performance and generate reports
Qualifications
- 3–10 years of relevant experience (media buying or media sales included)
- Comprehensive knowledge and expertise in the offline media market
- Strong negotiation and relationship management skills
- Analytical thinking and problem-solving abilities
- Excellent communication skills (Korean native & English business level)
Preferred Qualifications
- Proficiency in English (both spoken and written)
- Experience or knowledge of pDOOH
- Competence in data analysis and reporting tools
Why Join Us?
GroupM Korea is a global leader in the media agency space, offering a dynamic and creative working environment. As a Media Buyer, you will collaborate with industry leaders, contribute to the growth of the team, and play a key role in driving client success.
GroupM Korea is a global leader in the media agency space, offering a dynamic and creative working environment. As a Media Buyer, you will collaborate with industry leaders, contribute to the growth of the team, and play a key role in driving client success.
About GroupM Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, and a culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About GroupM Korea
GroupM Korea is the leading global media investment management operation in Korea. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. At GroupM Korea, we embrace creativity and ideas as we embark on an exciting journey towards growth!
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
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