Associate Director, Media Planning
Description
Associate Director – Planning
As Associate Planning Director, you will take the lead in developing the media and communications strategies for various brands. You will implement Mindshare’s communications planning process and will apply Mindshare’s proprietary tools, systems, and research data in effectively addressing the brand objectives and requirements.
3 best things about the job:
- Exposure to Mindshare’s best-in-class planning framework
- Opportunity to handle the country’s top companies/brands and work with a variety of people both from Mindshare’s local/regional/global teams, clients and agency partners.
- Being part of an organization that promotes excellence through mentoring and talent development programs while maintaining an environment of fun and camaraderie.
Measures of Success:
In 3 to 6 months, you should have established a clear understanding of the client’s business and the specific agency deliverables for the accounts assigned to you.
What your day job looks like at Mindshare :
An Associate Planning Director handles specific brands and performs the following tasks:
- Drives application of Mindshare’s internal systems and processes in the preparation of client requirements
- Leads the preparation & presentation of Annual Communications Plans and Reviews with minimal supervision
- Works with Planners in preparation of strategic communication response to business issues and challenges based on the client’s brief
- Recommends media platforms and investment level based on client’s objective and strategic directions
- Seeks, recommends, and evaluates media innovations and test initiatives to address business objectives and needs
- Identifies learnings and creates best practices for both the internal team and client
- Manages brand’s media budget (annual, monthly and per campaign budget)
- Leads in various client engagements and interactions
- Oversees the delivery of day to day requirements with minimal supervision
- Manages and ensures timely submission of accurate and complete reports and other brand deliverables
- Oversees internal reporting and internal processes specific to the accounts handled
- Works with internal specialist teams on the team’s campaign deliverables
- Leads and mentors team to help develop and improve their strategic thinking skills and operational discipline
- Supports the team in growth and development plans for the team
What you'll bring:
- Solid understanding of offline and online media
- Strong analytical and number skills
- Excellent communication and presentation skills
- Passion for learning and openness to new challenges
- Project management skills, good at multi-tasking and organization
- Proactiveness
- Self-starter attitude
- Team player mindset
- Time management skills
- Strong communication and interpersonal skills
- Confidence and a can-do/positive attitude
- High level of accountability and integrity
Minimum qualifications:
- Graduate of a Business, Marketing or Research-related course: Business Administration/Management, Marketing Management, Advertising, Economics, Communication Research, Communication Arts, etc.
- At least 7 years of work experience with at least 1 year managing 1-2 junior staff in a media agency or marketing/advertising/research-related field
More about Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.
About Malaysia
The new office in Surian Tower, Kuala Lumpur – a modest city on steroids booming with new muscular architectures. Housing all our agencies in a world class office at WPP Kampus will forge greater ties with the rest of WPP.
The office is the “World in One Place”, with more than 10 nationalities and half of our talent are below the age of 30. You can expect a young, fun and casual work environment! In Malaysia, we can see this ambition come to life through the digital literacy of its consumers. This market will provide endless opportunities for marketing, media and branding professionals to hone their skill as it transits rapidly from manually-managed traditional media to programmatic new media.
Those looking for an exciting and challenging career in media have no better place to be in than Malaysia.