Description

The GroupM Services team adopt a collaborative and customer-centric approach 
in delivering high valued and innovative solutions for our Agencies’ and Agencies’
clients, including the activation and execution of dynamic media campaigns.
The GroupM Services Buying team delivers best in class media buying and
implementation.
The following are responsibilities of the (PBU) Buying team and the varying degree
of complexity is subject to individual job level:
• Solid understanding of clients’ brand, GroupM Agency’s deliverables and
campaign KPIs.
• Understand media behaviors and how the target audience interacts with
programmatic touchpoints
• Proactively identify opportunities to improve and enhance clients’
campaigns and advise management accordingly
• Proactively address, and when needed escalate, any issue that
compromises the quality and timeliness of deliverables
• Work collaboratively to ensure value to clients
• Conduct quality control of the own workflow before handling it over to
another party
• Ensure understanding and compliance of all GroupM policies and
procedures
• Organize and drive knowledge share and understanding of new trends,
channels and technologies across programmatic activation

Individual Responsibilities

• Activate campaigns across different platforms such as Display & Video 
360, Campaign Manager (Ex-DCM), Trade desk, App nexus, Google
Analytics
• Understand Programmatic Buying, including DSPs/SSPs, RTB, Adexchanges, DMPs, audience targeting
• Develop expertise in managing branding and performance driven clients
to drive eCommerce sales
• Discuss campaign brief and support managers in generating
programmatic media schedule to deliver client objectives
• Undertake the campaign set up process for all assigned campaigns,
troubleshoot any tracking and discrepancy queries, and ensure campaigns
are activated with accuracy and following best practice.
• Monitor the success of campaigns through Google analytics, DSP UIs,
Automation Dashboards
• Accountable for the ongoing management of campaign budgets and daily
spend levels and constant monitoring of tracking to performance goals
• Analyze ongoing results to identify campaign trends and key insights and
provide thoughtful recommendations to meet and exceed client’s goals
• Demonstrate strong knowledge of the programmatic/performance
campaign eco-system
• Demonstrate strong fundamentals of Brand Safety, Viewability and Ad
Fraud
• Execute various types of programmatic inventory deal types and
audiences
• Contribute to an effective collaboration and positive working relation with
the team, across the GroupM Services and with GroupM Agencies
operating seamlessly together to deliver success for our clients, across the
briefing, booking, set up, optimization and reporting processes
• Provide actionable insights during mid and post campaign reports to
improve in-flight optimizations and future campaign brief
recommendations
• Attain DSP platform accreditation/certification
• Any other project or tasks as assigned from time to time

Mandatory Qualifications and Technical Skills
• Bachelor's degree, or equivalent diploma, in disciplines as STEM, Mass
Communications, Digital Advertising/Media, Business Studies or relevant
experience
• 2+ years working experience in Programmatic buying / operations with
trading desk, publisher or agency managed model
• Sound knowledge of Programmatic platforms, Ad Serving and Ad
Verification technologies
• Proficiency in Microsoft Excel and PowerPoint
• Effective communication, analytical skills and ability to successfully adapt
to fast changing environment
• Passionate about digital media/technology and eager to keep learning
• Meticulous attention to detail and effective communication skills
• Team player demonstrated by the ability to receive and provide feedback
professionally, thrive and collaborate in a cross-functional environment

Desired Skills, Knowledge, and Abilities
• Analytical, problem solving, time management and creative thinking
• Knowledge of digital marketing preferred
• Detail oriented, meticulous, responsive to deadlines and able to manage
multiple priorities
• Ongoing interest in digital marketing, industry trends, best practices and
emerging technologies
• Strive for excellence demonstrated as commitment to continuous
improvement, taking initiative and delivering results despite constraint

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About Indonesia

With a population of 260 million, Indonesia is one of the fastest growing and most dynamic markets in the world. With an increase in consumer disposable income, Indonesia is now firmly on the radar for multi-national companies seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV with 65% of all advertising spend, digital media is now poised to go through a period of exponential growth. There are around 170 million internet users in Indonesia and more than 70% of them are accessing the web via mobile. The opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.

We're looking for creative and diligent people to join us on this exciting journey of transformation. We're ready to create impactful solutions for media challenges, shaping the next era of media with our diverse and passionate team.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.