Head of Implementation Planning & Activation
Description
In this role you will drive the delivery of clients’ performance media needs and operational excellence across the organisation. This encompasses programmatic, biddable search and social and advertising operations.
As Leader of the Biddable Media of GroupM Nexus, you ensure effective collaboration among multiple teams responsible of scheduling campaigns, placing ads on the biddable platform and buying assets. In order to entirely meet clients’ expectations and constantly improve operations, you ensure quality checks between Biddable Teams and GroupM Agencies are regularly conducted.
As part of the GroupM team, we are passionate about delivering operational excellence and best campaign performance for our clients in addition providing comprehensive knowledge and consultative services on all GroupM products and services.
Reporting of the role
You will be a key leader at GroupM Nexus. reporting to both the Singapore Head of GroupM Nexus and the APAC Biddable Lead
3 Best Things about the job:
- Be a game-changer! Lead an outstanding team and raise the bar with an unrivalled biddable media delivery capability in the market that can deliver demonstrable competitive advantage.
- Building best practice: Setting the benchmark for how each of the performance media channels delivery models to ensure client KPIs are achieved with a best-in-class quality assurance approach an inbuilt continual improvement
- Collaborate with world class agencies: Partner your team with the GroupM media agencies to deliver a fully integrated service model
In this role, your goals will be:
In three months:
- Grasped the strategic GroupM Nexus priorities, engaged agency and other business stakeholders in fully understanding their needs and put in place the foundations for a collaborative relationship.
- Periodic analysis & reporting on the Operational Performance metrics for the Biddable delivery team
- Engaged and communicated with the team on priorities and imperatives to focus on early wins
- Conducted a 90-day review to review progress achievements and identify short term gaps
- Cascaded KPIs and SMART goals that are aligned to stakeholders needs
In six months:
- Working across GroupM organization including agencies, built a level of trust through engagement and active listening, ensuring proactive strategies to identify, pre-empt where possible and address needs, queries and concerns.
- Align the Biddable practice teams at GroupM Nexus to support you and enable you to focus on priorities
- Engaged with the Top X clients to ensure that biddable campaign delivery goals are being met and receive feedback for future improvement
- Worked closely with the Data and Technology team on the strategic roadmap for Platforms and technologies impacting GroupM Nexus
- Have built a thorough understanding of the Biddable teams operations and processes and provided feedback to the Regional Process Team on areas of improvement
- Work with key activation platforms (Google, Meta, Amazon , Tiktok Trade Desk, etc) to deliver the product road map and enhancements. In 12 months:
- Operated a scaled team, with excellent performance credentials that supports the agencies with new business as well as existing clients
- Developed a succession plan for key roles in the team and worked with Talent Acquisition built a pipeline of candidates
- Developed an ‘automation roadmap’ targeting key opportunities for improvement
- To build strong relationships across internal stakeholders and key Clients.
- Input into key supply requirements with Head of Supply and Head of Digital Investment to maximise margin, performance and optimisation into premium publishers.
- Identify new processes or technology implementations to improve operational effectiveness, better campaign performance, better margin or more media dollars
What will you be doing?
- Be the hands-on leader; leading engagement with the GroupM agencies management teams to understand their clients’ needs and at the same time acting as the operational manager of the Biddable team at GroupM Nexus and the teams
- Establish a culture of excellence and gold-standard delivery, leveraging existing Talent and recruitment of specialists, ensuring training, certification and career development skills are developed to support Group and individual’s growth plans
- Working with the Market Head of GroupM Nexus, create a ‘one-team’ mentality that ensures consistent level of excellence across GroupM Nexus, with clearly communicated goals and targets that are achieved whilst supporting GroupM values
- Monitoring of all campaign and reporting service delivery with your leadership team, assessing process and structural improvements, leveraging technology to automation
- Collaboration with agency stakeholders to understand needs and anticipate areas for improvement
- Prepare and deliver regular reports and analysis to explain key performance and leading indicators. Troubleshoot and pro-actively manage business challenges
What we are looking for from you.
A Biddable Media Leader who has:
- Proven capability in managing a large diverse team. Demonstrated ability to deliver ‘service excellence’ to customers
- Comfortable of operating in an ambiguous environment, where matrix stakeholders need to be engaged and managed. Capable of influencing through persuasion and not necessarily control
- Has experienced strategic change within a large organisation, operational excellence with strong process orientation
- Highly experienced in the operations of a biddable agency (or supply side), and use of prevailing technologies and data partnerships etc.
- Has successfully motivated and lead cross functional teams
- Having an inner passion for media and enjoys the craft of our business
What would make you the type of candidate we would be looking for?
- Highly knowledgeable in performance media (buy or sell side) with operational process experience and around 12+ years of progressive experience
- Comfortable with handling (up to) C-level clients and agency management
- Assertive yet diplomatic – prepared to fight for the right cause and lead from the front
- Inspiring communicator with clear written and verbal communication
- Focussed but able to maintain perspective
- Energetic, enthusiastic, charismatic and resilient
More about GroupM:
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. Discover more about GroupM at www.groupm.com Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupmworldwide
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