Overview of job

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Manager – Media Activation to join us. 

About the role
Senior Manager – Media Activation is responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.

Some of the things we’d like you to do:

● Audience research in syndicated and 1st party data sources
● Creative spec management
● Creation of tactical plan presentation and supporting media plan templates
● Creation of campaign analysis plan templates
● Oversee the successful launch of campaigns using the “Launch Tracker”
● Maintain accuracy and timely updates of deliverable tracking documents for team
● QA of media plan set up conducted by various Activation team members
● Collate commentary on media performance and conduct first review on quality
● Adherence to team quality standard for reporting template and delivery
● Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
● Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
● Use understanding of campaign performance to contribute content to campaign wrap-up presentations
● Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
● Manage accurate forecasts, media plans, and all key media planning documentation

A bit about yourself:

● At least 5 years experience in offline media planning, advertising, marketing
● Working knowledge and effective vocabulary across media planning & media buying
● Experience with Media Research Tools (YUMI, TGI, IRS & MAP)
● Ability to provide and meet forecasts of expected return of media investment
● Strong organizational skills with a keen ability to prioritize and multitask.
● Proven problem solving skills and ability to think outside of the box
● Ability to work independently and collaborate in a team environment
● Detail oriented and responsive, deadline-driven with strong reasoning skills
● Lead by example while motivating and coaching juniors on the team
● Manage Performance Development Cycle and Review process for juniors

GroupM Nexus   

GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.   

   

GroupM India   

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.