Social, Account Director
Description
Job Purpose
The Paid Social Account Director is responsible for the coordination and delivery of their account(s) across paid social campaigns and operates as the main campaign point of contact for our clients. They will make use of platform knowledge and account management practices to ensure effective management of projects to brief, schedule and budget. They will also work closely with their account lead (and the team’s Head of Social), to deliver world class paid social campaigns which exceed our client’s expectations.
What we need from you
- Responsible for effective running of designated account campaigns and weaving these into the overall cross-channel campaign strategy
- Ultimate accountability for adherence to controls and best practices across all channels in the immediate account team (with particular focus in paid social), and help to manage regional development of social best practice
- Escalating any potential conflicts between best practice and what is best for their programs
- Be the primary contact point of contact between the Media Activation team and regular stakeholders both internal & external for their account(s)
- Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, working independently
- Share and maintain in-depth knowledge of all social platforms and bid management platforms, operating as in-agency expert in your field of specialism, whilst showing a good understanding of the overall media landscape
- Oversee development of your clients’ testing plans to organise both tactical, and mid- term campaign actions and goals
- Gain a more strategic understanding of the client’s business and KPIs, and keep up to date with latest Industry news and be proactive in spotting trends, product releases, and other opportunities which could enhance our activity
- Contribute to the wider regional paid social strategy & goals, provide strategic insight to individual campaign wrap-ups
- Concrete knowledge of all areas of digital marketing and media
- Ability to implement and adhere to and meet deadlines and project manage multiple campaigns
- Excellent client relationship and management skills
- Proven problem-solving skills and ability to think outside of the box for creative solutions
- Ability to lead and motivate team members in a positive light
- Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills
- Delivers results against priorities proactively with little or no senior input
- Motivational manager leading by example while encouraging and coaching juniors on the team
- Assist in leading team through vision, values, and model leadership behaviours while championing and facilitating change in a positive manner
- Provide timely and actionable feedback to the team to aid in their development, improvement, and progress
- Continually monitor and watch after Essential satisfaction across client teams, identifying and implementing ways to either maintain or increase satisfaction
- Foster a good working relationship across all client teams to facilitate flawless execution of plans
- Strong and effective communication across all levels
- Ability to establish and maintain effective relationships both internally and externally
- Understand when to escalate issues to Senior Client Director and senior management
- Provide awareness and recognition for jobs well done
A little bit about you…
- Proven experience at Account Manager level in a Digital Media or Advertising role
- Proven Project Management, Leadership and Management Experience
- Extensive Experience with planning and running large-scale paid social accounts on Facebook, Twitter, LinkedIn, Pinterest, Snapchat.
- Excellent knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.
- Experience of managing social vendor relationships
- Regularly contributes to social best practices and campaign processes
- Experience with Google Analytics desirable
- Some experience with paid search, programmatic display & reservation-based buying desirable
- Experience with running campaigns across multiple countries / languages