Performance Analytics Manager – Integrated Analytics

Data, Analytics & Insight London, England


Description

Position at Mindshare Worldwide

Performance Analytics Manager – Integrated Analytics

Job title: Performance Analytics Manager – Integrated Analytics

Group: Mindshare Worldwide

Reports to: Performance Analytics Director

Mindshare is global media agency designed to make media exciting, fun and life changing. For the last 20 years our values of Speed, Teamwork and Provocation have guided our 10,000 people who work with some of the world’s best brands and companies. Located in 116 offices across 86 countries, we are the largest media agency in GroupM, WPP’s media investment management arm, which is the #1 media holding group globally. Mindshare Worldwide is the headquarters for Mindshare based in London. We are a team of 400+ people, co-ordinating media campaigns for our global clients. 

Learn about our culture and values and meet some of our people here.

Want to see some of our award-winning work? Click here

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development whilst you’re with us. There’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our attitude is reflected in our core values of Empathy, Energy and Impact, which drive our people and our business.

We want Mindshare Worldwide to be a place where everyone feels that they belong, everyone can be themselves and everyone has the same opportunities to develop their careers. Over the last 12 months we have made important steps in progressing on our journey to a truly inclusive organisation. We have launched The Collective and have seen the birth of a range of Employee Resource Groups who have shown some amazing and inspiring work.

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact Ellie Macdonald ([email protected]).

If you require any information on what to expect during the interview process, please also reach out to Ellie Macdonald.

 

The Role

We are looking for a manager to join the Performance Analytics team supporting a global leading brand. The Performance Analytics team is part of Mindshare’s Business Intelligence and Advanced Analytics division, working alongside clients to answer marketing and media questions through implementation of best practice analytical data-based solutions.

Readily available, pertinent and accurate data is essential to performance marketing. It is the responsibility of this role to help ensure that planning teams have all the information and insight they need to push their campaigns forward, embodying a data-driven approach to all aspects of channel management and planning. The ideal candidate has good working experience of Google or Adobe Analytics, as well as traditional analytical approaches with SQL or Python, as well as data exploration tools like Excel and PowerBI/Tableau etc. Knowledge of attribution approaches such as MTA or DDA and cross-channel forecasting would be a plus, as is a good knowledge of the digital media landscape.

As well as supporting a specific client team, the successful candidate will be responsible for delivering added value to Mindshare supporting the development of new innovative services, and  helping to develop the offering of Performance Analytics as a whole. This should also be coupled with a desire to learn quickly, as there will be opportunities to grow in this role, undertaking some of WPP’s fantastic training programmes.

The role is based in Mindshare’s worldwide team in London, collaborating with, and alongside some of the most forward-thinking and experienced colleagues locally, and in the world.

 

The Ideal Candidate

  • Is an ambitious talent looking to contribute to a new, growing team in a renowned, global network.
  • Is proactive, innovative and adaptive.
  • Is tenacious and keen to solve problems through data-driven solutions and processes.
  • Pays close attention to detail.
  • Has an excellent understanding of the digital marketing mix.
  • Thrives in very fast-paced, dynamic environments.
  • Has the ability to communicate complex ideas in a manner that is easily-understood by non-experts.
  • Can develop robust opinions on digital marketing and has the confidence to express them concisely.
  • Can independently manage projects, multi-task and prioritise based on workloads and importance.
  • Is good at building relationships – it will be key for the person to develop close working relationships with the client teams, internal specialist teams and analytics platform vendors.

 

Essential Criteria

  • 2+ years’ relevant experience in digital marketing or performance, either within a consultancy/agency, or within a substantial organisation.
  • Advanced user of web analytics tools, particularly Google Analytics.
  • A firm grasp of data storytelling.
  • Strong working knowledge of Microsoft Excel.
  • Client-facing experience, including presenting to groups.

 

Desirable Criteria

  • Knowledge of SQL and or Python.
  • Experience with data visualization tools such as Power BI and Google Data Studio.
  • Experience with training small groups.
  • Experience with usability tools such as ClickTale and HotJar.
  • Experience with alternative web analytics tools such as Adobe Analytics.
  • Experience with Google Tag Manager.
  • Knowledge of js or similar scripting solutions.

 

Responsibilities

  • Use web analytics skills and practices to support the Performance Analytics team, including:
  • Identifying new opportunities to optimize performance across the channels, clients’ websites and beyond.
  • Troubleshooting campaign performance across performance channels and the digital marketing mix at large.
  • Using multi-touch attribution technology and techniques, work with the teams and client strategy teams to develop a fully integrated approach to channel management and planning.
  • Evaluating current practices across, helping to ensure maximum data veracity and velocity, as well as process efficiency.
  • Assisting in creation and implementation of analytics training courses for wider teams.
  • Run deep-dive data analysis to provide actionable insights in line with clients’ overall business goals.
  • Employ a wide range of tools, combine quantitative and qualitative data to learn how users are engaging with brands.
  • Engage in automation of reporting templates and creation of performance dashboards.
  • Support the other Performance Analytics team members in the execution of projects and the development of the team’s offerings.
  • Champion Performance Analytics throughout the business, promoting the benefits of its services.
  • Liaise with the wider Integrated Analytics team to combine analysis and planning of both digital and non-digital media.

 

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