Strategy Director

Comms & Strategic Planning London, England


Position at Wavemaker

Strategy Director

Wavemaker Worldwide, London

Job Title: Strategy Director Reporting to: Strategy Partner, Wavemaker Worldwide

Who are Wavemaker?

Wavemaker is WPP’s newest media agency. At Wavemaker, our mission is to positively provoke growth for our clients. Our 8600 people do this every day, across 90 countries worldwide, either locally or via one of our Wavemaker Worldwide multi-market hubs.


Wavemaker Worldwide is Wavemaker’s global team dedicated to leading our relationships with our multimarket clients. Wavemaker Worldwide works with clients including Netflix, L’Oreal, Mondelez, Huawei, GE, Colgate, Tiffany, Xerox, Bumble and many more. The Wavemaker Worldwide London team is made up of 130 people, organized in Client Leadership, Consultancy Hub and Strategy & Data Insight. 

The Strategy & Data Insight team in London is a team of 13 people made up of two groups who work together closely, Strategy and Data Insight.  They are the team responsible for bringing insight and analysis alive for the agency and our clients, creating strategies, ideas and recommendations that drive growth for our clients and win awards, provoking our clients with POVs that challenges and inspire, championing the role of our new planning process, Provocative Planning, and working with our local markets to accelerate best practice.

Strategy Director

Strategy Director is an important role within Wavemaker Worldwide, working on solving problems and creating Communications Strategies for our clients. Increasingly, this role involves working with our specialist experts in the Consulting Hub (Commerce, Data, Analytics, Technology, Precision and Content) to help clients develop and execute digital change plans across their business.

Areas of Responsibility

  1. Contributing to our relationships with important global clients:
  • Lead the conversation on strategic thinking, growth, audience strategy and platform innovation to help our clients make sense of the ever shifting media landscape and create strategies that help brands thrive and grow

The role involves the following:

  • Use, interpret and synthesize data from multiple sources to find the insight and articulate the story.
  • Translate the brief and data into tasks for communications around the consumer purchase journey.
  • Able to dig deep into consumer insight – understanding the why behind the what of people’s behavior and decision making.
  • Putting audience led thinking at the heart of our recommendations to clients, drawing on novel and disparate data sources (and working with our audience science team) to create comprehensible and actionable audience led strategies
  • Knowledgeable across all media channels, from posters to sponsored stories. Clearly articulate their role and how they contribute to our clients’ growth.
  • Be fully fluent in the latest platform innovation and ensure our communication recommendations to clients leverage platform best practice
  • Provide actionable activation recommendations to clients, harnessing platform best practice to make platform, format and orchestration recommendations
  • Create strategic recommendations which drive innovative and effective use of communications (and measurable business outcomes).
  • Work with (and lead the conversation with) external agencies that work with our clients.
  • Understand the ways in which our Consultancy Hub expertise and services can be organised and delivered to clients to help them improve their marketing performance and customer experiences.
  • Present back work and solutions with empathy, authority, and conviction


  1. Working on New Business pitches
  • Part of the team to help tackle multi market new business pitches
  • Ability to flex across all the requirements of a new business pitch (insight, strategy, and ideas)
  • Champion Provocative Planning principles and tools when responding to new business briefs
  • Push boundaries to create step change insight and strategy work
  • Make the complicated simple through compelling and comprehendible story telling


  1. Helping drive training, roll out and adoption of Provocative Planning, our new way of working
  • Champion the use of Provocative Planning across Wavemaker Worldwide clients
  • Contribute to the network training and adoption of Provocative Planning
  • Share your (excellent) knowledge and experience of Momentum, Wavemaker tools and Provocative Planning with Wavemaker Worldwide teams


  1. Your career at Wavemaker
    • We are proud of our track record in investing in and retaining top talent – churn within the Strategy team is very low. As a strategist at Wavemaker you will have access to WPP, GroupM and Wavemaker career development resources and we always hire people based on their long term development potential
    • Every Wavemaker lives the agency behaviours everyday
    • Contribute to agency initiatives, big and small, that help build a flourishing culture
    • Be a collaborator and provocateur all rolled into one, ensuring the agency stays on its toes and ahead of the curve
    • Actively use Wavemakers goal setting system to feedback to agency members and for your own personal development. Our approach to goal setting is tailored to your own individual requirements and ambitions, ensuring you get the most out of your potential within the agency.


  1. The Ad Hoc stuff
  • Contribute to thought leadership activity; writing articles, presenting at forums and rolling your sleeves up to dig into the Momentum database and find new and interesting stories
  • Help foster an ‘award winning’ culture by showcasing great award-winning work and helping the agency focus on creating and submitting excellent work for awards
  • Be constantly curious. Read lots, share lots. Challenge perspectives. Contribute to debate.
  • Have fun: We are at our best when coming to work is fun!