Planning Director, Booking.com

Comms & Strategic Planning London, England


Description

Position at Mindshare Worldwide

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Job Description

Job title:  Planning Director

Group: Booking.com Global Strategy Hub

Client: Team Booking.com

Reports to: Planning Lead and Strategy Partner

 

Mindshare is global media agency designed to make media exciting, fun and life changing. For the last 20 years our values of Speed, Teamwork and Provocation have guided our 10,000 people who work with some of the world’s best brands and companies. Located in 116 offices across 86 countries, we are the largest media agency in GroupM, WPP’s media investment management arm, which is the #1 media holding group globally. Mindshare Worldwide is the headquarters for Mindshare based in London. We are a team of 400+ people, co-ordinating media campaigns for our global clients. 

Learn about our culture and values and meet some of our people here.

Want to see some of our award-winning work? Click here

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based three minutes from Tottenham Court Road tube station, our office has a rooftop with views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development whilst you’re with us. There’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our attitude is reflected in our core values of Speed, Teamwork and Provocation, which drive our people and our business.

We want Mindshare Worldwide to be a place where everyone feels that they belong, everyone can be themselves and everyone has the same opportunities to develop their careers. Over the last 12 months we have made important steps in progressing on our journey to a truly inclusive organisation. We have launched The Collective and have seen the birth of a range of Employee Resource Groups who have shown some amazing and inspiring work.

Our Commitment

We are committed to making reasonable adjustments wherever necessary. If you require this document in another format, such as large print or audio, please contact Ellie Macdonald ([email protected]).

Mindshare Worldwide commit to providing assistance for candidates who have successfully secured an interview and may require reasonable adjustments. We will work with the interviewee to establish what additional support is required and where possible, ensure reasonable adjustments are implemented to support a successful interview.

JOB PURPOSE

To collaborate with International market specialists to create integrated, future facing cross-channel media plans.

ABOUT THE CLIENTS

An opportunity to work across one of the worlds biggest travel brands - Booking.com.

This media-planning position will offer the selected candidate an opportunity to grow their knowledge of international media landscapes and develop expertise in global media planning and strategic consultancy. It is the perfect opportunity for an ambitious Account Manager looking to make their next step up or for a local market planning director to move into a global role.

REPORTING STRUCTURE

You will work as part of the Booking.com team reporting into the global planning lead and strategy partner on the account.

ATTITUDE

  • Positive, enthusiastic with a can do attitude
  • Inquisitive and happy to question the status quo
  • Open and consultative approach with colleagues and clients
  • A team player who is interested in and excited to learn more about the world of global media and the travel industry
  • Comfortable with the use of Excel spreadsheets (advance user is a plus but not a prerequisite)
  • Ability to communicate succinctly in all directions
  • Calm approach to managing urgent deadlines
  • Enthusiasm and interest to go beyond the task – to find the insight in the data, or to identify a time-saver in a current process
  • A desire to learn and to be involved in numerous workstreams
  • Proactive nature with strong self-motivation

Responsibilities

  • Engage with local market planning experts to brief and support cross channel campaign planning simultaneously in between 5-10 markets.
  • Ensure cross channel plans have a clear, consistent rationale and are aligned to global strategy
  • Manage and support the development of account manager and exec
  • Build a strong knowledgebase and understanding of the client’s business and marketplace
  • Act as an expert voice during client facing planning meetings on local market media landscapes (potential partners, channel effectiveness, reach, timelines, and costs)
  • Present consolidated local plans with confidence and clarity to global media leads at Booking.com
  • Lead in the collation of competitor, market and media activity to provide insightful updates to the clients and team

 

SKILLS

  • Significant experience in media planning with a solid grasp of the traditional and digital media landscape
  • Ability to demonstrate experience of campaign planning from brief to implementation either in a local market or global role
  • Inquisitive and eager to learn and develop as a cross-channel planner
  • Show an active interest and maintain knowledge of video advertising solutions
  • Demonstrates a high degree of accuracy and numeracy in the analysis and manipulation of data
  • Understands and uses methods for checking work to ensure accuracy and confidence in numbers
  • Excellent organisational skills with excellent written, verbal, analytical and numerical skills

PERFORMANCE MEASURES

  • Successfully delivers against all responsibilities
  • Builds a good client rapport
  • Communicates effectively and succinctly in all directions
  • Positive attitude to all tasks – team player
  • Integrates well into the team
  • Shows initiative and eagerness to learn
  • Attention to detail/accuracy of reporting
  • Time management and multi-tasking