Senior Associate Director (Comms Planning) – Tesco Stores

Comms & Strategic Planning London, England


Position at MediaCom

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Senior Associate Director – Tesco Stores


Overview of role


We are looking for someone to become part of the most awarded team in the agency, as Senior Associate Director for Tesco Stores.


Tesco Stores is Britain’s largest retailer turning over £50+ billion each year and operates in the fast-paced grocery sector that has come to the forefront during the Coronavirus epidemic.


Tesco Stores is a £70m+ account and a team of 26 FTEs, with a core planning team of seven planners.  The Snr Associate Director will run one of the three core ‘pillars’ within the account, with 2 direct reports. The role therefore requires a proven and established comms planner looking to take their career to the next level.


Experience across brand and performance planning is essential and internally the person will need to form a close collaboration with the Digital and Strategy teams to provide a whole-brained perspective to the account, strategies and work.  Tesco believe in both the art and science of marketing, so the Senior Associate Director needs to have the competency to straddle both the creative and (increasing) analytical side of planning.


Reporting of the role


This role reports to the Business Director across Tesco Stores (Francesca Blair). 


3 best things about the job


  1. The people – you’ll work in a high performing, creative and ambitious team with a range of backgrounds, skills and experiences to learn from.


  1. The work – you’ll do industry leading, consisting of both short and long-term planning across brand and performance campaigns, with genuinely award-winning potential in almost every brief.


  1. Your development – in such a high-profile role we’ll support your career development ambitions, with opportunities to learn from the most senior members of the agency.

Measures of success


In three months, you would have:

  • Onboarded fully on to the account and met all the key stakeholders
  • Leading multiple campaign briefs
  • Assigned and running an ‘out of campaign’ strategic project
  • Organising and hosting client Media Meeting every 3 weeks
  • Attending and contributing to weekly internal Media Leadership Meetings

In six months, you would have:

  • Established yourself in the team
  • Built strong relationships with your pillar key client and other agency leads
  • Applied a combination of MediaCom, Team Tesco and personal planning philosophies in your thinking, work and execution
  • Active role in the digital upskilling of direct reports and wider planning team
  • Developed the junior team and engaged the wider agency, with an active role in one of the BU3 pillars of development

In 12 months, you would have:

  • Produced exceptional planning work that we would look to enter at a future industry awards
  • Have become an expert in retail media planning


Responsibilities of the role

  • Lead the development, presentation and delivery of quality planning work on Tesco’s major planning projects.
  • Main planning point of contact for Tesco clients – a trusted strategic partner, and opinionated expert on market and industry issues.
  • Lead the development, presentation and delivery of top-quality planning work on annual planning / major planning projects
  • Ensure the team understand the importance of their planning work in supporting the clients’ business and driving the wider agency output, and that they are proud of the work they do.
  • Ensure the team understand, use and value the system planning tools and processes including sprints.
  • Make sure the team adhere to the work sign-off process defined by the planning management team.
  • Ensure the team build strong relationships with implementation teams, including proper, inspirational briefs (to be owned by the manager).
  • Collaboration with Tesco’s partner agencies, such as BBH
  • Develop their own core skills based on the “What makes a good planner?” guidelines – should be well-versed in every area.
  • Career development for junior team members
  • Participate in stretch sessions, both to share own experience and for personal freshness.
  • New business planning lead.
  • Ensure the BD is up to date with changes affecting income forecasting.
  • Depute for the business director when necessary.
  • Our team has a unique and exciting setup where MediaCom and Tesco have started to in-task, especially around digital, to form one complementary team, bringing the best of both worlds together.  Tesco very much see MediaCom as an extension of their team and the Senior Associate Director will be key in making sure this happens across their patch and encourage it across the wider team.


What you will need


  • Willingness to embrace Data/Digital an enthusiasm for and actively engaging in digital upskilling of self and others. Proven ability in using multiple data points and shaping into insights and clear strategic opportunities.
  • Passionate about all things mediaas the role is wide-spanning, including: planning, brand-building, performance, creativity, digital strategy, first and third party data fluency, measurement etc.
  • Agility and strong organisational skillsas every week brings new challenges, campaigns and changes in direction
  • Good storytelling skills – to give our ideas and thinking the best chance of coming to fruition
  • Resilienceas Tesco is a fast-moving account where decisions are made and un-made quickly
  • A strong POVas Tesco need people who have formulated their own opinions and not afraid to share them
  • Curiosity and a thirst to learnas Tesco is a complicated business operating in an ever-changing and competitive retail category 
  • Attention to detail – as a lot can go awry with £70m+ of media billings and multiple campaigns running every week



About MediaCom


MediaCom is the UK’s largest planning and buying agency, with over 1,400 employees across five offices in London, Manchester, Leeds, Birmingham and Edinburgh.

We believe in People First, Better Results. This means that through investing in our people’s whole-person wellbeing, careers and capabilities and creating a culture of belonging, we achieve brilliant results for both our clients’ businesses and our own. We champion individuality and diversity in our people through an abundance of initiatives and training, and attract and retain the greatest talent in the industry.

Our mission is to See the Bigger Picture for our clients. We apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future. 

MediaCom represents some of the greatest brands in the UK and beyond, both big and small. This includes Sky, British Gas, Sony, Boots, DFS, TUI, The Coca-Cola Company, Tesco and Cancer Research UK. Our client work is celebrated at the industry’s most prestigious ceremonies, and we were named Campaign’s Agency of the Decade for 2009 and 2019.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. As such, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

To find out more about MediaCom visit us here! You can also follow us on Twitter, LinkedIn and Instagram!


*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*