Media Executive
Description
Position Title: Media Executive
Location: Cairo
Reports To: Media Director
About Mindshare
Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. The solutions we create are both Good for consumers and drive Growth for our clients. We were the first purpose-built company created by WPP and today we have 10,000 people working in 116 offices in 86 markets, helping to drive Good Growth for our clients, our people, industry and the world.
Position Overview
The Media Executive is responsible for supporting the development and execution of media plans and campaigns. This role involves coordinating with various stakeholders, managing media schedules, and ensuring the efficient implementation of media strategies to meet campaign objectives and client needs.
Key Responsibilities:
Campaign Execution:
- Assist in the creation and execution of media plans, including the scheduling and placement of ads across various channels.
- Coordinate with media vendors and ensure timely delivery of media assets and placements.
- Monitor and manage media campaigns to ensure adherence to schedules and budgets.
Media Buying and Negotiation:
- Support the negotiation of media rates and placements with vendors, ensuring favorable terms for the agency or client.
- Maintain relationships with media vendors and assist in sourcing new opportunities and securing media buys.
Data Management and Campaign Optimization:
- Collect and analyze media performance data, providing insights and recommendations for campaign optimization.
- Prepare regular reports on media activities, including budget tracking, performance metrics, and campaign results.
- Monitor ongoing campaigns and adjust strategies as needed to improve performance and achieve campaign goals.
- Identify and implement best practices for media planning and execution.
Client and Stakeholder Communication:
- Act as a point of contact for clients and internal teams regarding media planning and execution.
- Prepare and present media proposals, plans, and performance reports to clients and stakeholders.
Administrative Support:
- Manage media schedules, trafficking of ads, and ensure all media materials are delivered accurately and on time.
- Maintain records of media contracts, invoices, and other relevant documentation.
Market and Industry research:
- Assist in conducting market research to identify trends, audience insights, and competitive landscape.
- Support the development of audience profiles and target market segments based on research findings.
- Stay updated on industry trends, emerging media technologies, and best practices. Share knowledge and insights with the team to support innovative media solutions and strategies.
Key Skills responsibilities:
- Experience of 1 year, ideally in Media Planning, or in Advertising or Media vendors or content (Twitter, Snapchat, Shahid, DMS, Ad stream, Spotify etc..).
- Holder of a bachelor's degree in marketing or advertising or media or journalism from a reputable University.
Proficient organizational and communication skills to work closely with and build relationships with internal & External stakeholders.
- Detail oriented and proficient at managing projects, organizing, prioritizing and structuring workload.