Planning Account Director

Comms & Strategic Planning London, England


Position at MediaCom

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Planning Account Director - TUI


Overview of role


We’re looking for a smart and enthusiastic experienced Account Director to join our TUI/ Crystal Ski team and help run the UK’s biggest, most exciting and industry leading travel account.


You will be responsible for the delivery of annual and day to day planning across TUI Masterbrand and Crystal Ski, with an exposure to senor clients on a regular basis. The main focus of the role is brand strategy and planning but AD will be involved in a fully integrated BR/DR planning process (e.g. top line budget splits and having a full holistic view of all the channels), the role includes close collaboration with the digital team, business science, creative systems, CID, creative agency and internal media planning teams.


We pride ourselves on a very trusted and well-established client relationship and look for someone who is passionate about delivering best in class planning and client servicing. We look for someone who is a quick learner, can work independently as well as a part of the team, running complex account.



Reporting of the role


You will report into Senior Account Director.



3 best things about the job


  1. You will work on TUI- largest global travel company, looking to deliver exciting, innovative and award-winning work in 2022 and beyond
  2. You will work with some of the best practitioners in the agency to inspire you and help you develop and progress your career
  3. You will have the opportunity to work with some of the most lovely and collaborative clients.  The team have had excellent and trusted relationship with the client over the past few years.


Measures of success


In three months, you would have:

  • Formed a supportive bond with your SAD to make sure you both get what you need from your ways of working, met extended TUI internal teams
  • Understood the breadth of TUI portfolio, where your products contribute, and what the biggest challenges to address are.
  • Started to understand market and audience behaviours and have some interesting observations to chat about with the clients.
  • Delivered strategic and planning work required within that time period
  • Met the key clients, worked on some responses with the team and got to grips with our processes.
  • Asked as many questions as possible
  • Had your induction lunch at Ciao Bella with the team.




In six months, you would have:

  • Delivered a response, with killer source of growth analysis, data and evidence led insights, ambitious innovation opportunities to push things forward.
  • Spotted an opportunity for us to do things better, because of your fresh perspective.
  • Agreed objectives with your SAD to ensure constant progression.
  • Got involved in wider BU workstreams



In 12 months, you would have:

  • Stamped ownership on key areas of the business and gained core client trust and understanding
  • Delivered annual planning on TUI & Cski
  • Learnt new skill


Responsibilities of the role


  • Delivering best in class comms planning for TUI & Crystal Ski, working in partnership with the other AD to ensure the entire TUI team and client product portfolio run smoothly
  • Maintaining positive relationships with other MCM teams working on the client account
  • Owning your own briefs from strategy to optimised in-flight results, PCA
  • Mining through research, data and results to uncover insights, opportunities and implications
  • Leading implementation briefings to our Connect and investment teams
  • Continually learning about better planning and rigorous measurement frameworks
  • Brilliant Basics: have some great client relationships, lead stand up meetings and project manage your workstreams
  • Ensure detail, accuracy and quality of all deliverables
  • Developing your team, setting and monitoring KPIs


What you will need


  • Solid media planning knowledge and curiosity (as well as a curiosity to understand consumers, people and changing travel marketplace)
  • Experience in dealing with senior clients and running highly performing and motivated team
  • An enthusiastic, and collaborative nature
  • Strong organisation skills, ability to work in agile ways of working (MCM will provide relevant training)
  • The ability to be proactive and unafraid to share opinions
  • The know-how to look at a wide set of sources for evidence
  • Be up for getting stuck in




About MediaCom


MediaCom is the UK’s largest planning and buying agency, with over 1,400 employees across five offices in London, Manchester, Leeds, Birmingham and Edinburgh.

We believe in People First, Better Results. This means that through investing in our people’s whole-person wellbeing, careers and capabilities and creating a culture of belonging, we achieve brilliant results for both our clients’ businesses and our own. We champion individuality and diversity in our people through an abundance of initiatives and training and attract and retain the greatest talent in the industry.

Our mission is to See the Bigger Picture for our clients. We apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future. 

MediaCom represents some of the greatest brands in the UK and beyond, both big and small. This includes Sky, British Gas, Sony, Boots, DFS, TUI, The Coca-Cola Company, Tesco and Cancer Research UK. Our client work is celebrated at the industry’s most prestigious ceremonies, and we were named Campaign’s Agency of the Decade for 2009 and 2019.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. As such, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

To find out more about MediaCom visit us here! You can also follow us on Twitter, LinkedIn and Instagram!


*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*