Description

Role: Data Strategist

Department/Team: Data Strategy – Data and Analytics                 

Role Objective   

This is an excellent opportunity to help Data Strategy at a leading media agency and join an exciting growth area of the business. Sitting within the broader Data and Analytics setup, this role will support the designing and driving of data strategy across some of our largest clients to fuel digital transformation for clients and their businesses. Close collaboration with your Ad Tech, Data Automation and Marketing Science colleagues and the broader agency team will be needed to turn your strategy into reality.    

About the role   

Data strategy involves transforming the way our clients think about, organise and utilise data and technology to support their challenges and ambitions. As a data strategist, you will work on some of our most strategic accounts, building and driving the overall design of data inputs and outputs and effectively communicating growth strategies to internal stakeholders and our clients.    

Your responsibilities will include:   

• Helping to develop Mindshare’s approach to digital transformation, building data strategy roadmaps for your clients and identifying what’s needed to take them to the next level
• Working with Planning and Research teams leveraging data to help ensure clients reach their target audience, building an audience data strategy across 1/2/3rd-party datasets
• Working with Ad Tech and Ad Ops to design, deploy and maintain the AdTech & MarTech infrastructure you require to set your clients up for success
• Cutting through the hype to deliver AI solutions that help drive successful data strategies for our clients
• Ensuring a high level of data quality and defining roles and responsibilities around data governance on your accounts
• Working cross-functionally with Planning, Live Planning, Outcomes and Client Leadership to create, drive and embed client data strategies and test & learn initiatives
• Harnessing relationships with peers across GroupM/WPP as well as key data & technology providers to create best practice, develop data partnerships and leverage solutions within the market
• Research & development to ensure Mindshare stays at the forefront of the domain
• Supporting New Business pitches and attending internal & external events 

About you   

While this is not a hands-on technical role, you will have a technical background and be able to talk confidently about data & technology in a media context.    

You will have significant client-facing experience, with an ability to communicate technical subjects to non-technical audiences and to drive project success in fluid environments through collaboration with multiple stakeholders and minimal guidance.   

Your experience will also have included a mix of:   

• Client-facing experience in a consulting, strategy or operations context
• Building and driving strategy in data, technology or analytics
• Driving successful digital transformation projects in media
• Activation of advertiser first-party data in a variety of use-cases
• Extracting value and insight from advertiser media/marketing datasets
• Building measurement frameworks, testing plans & learning agendas
• Working with advertising technology platforms (Ad servers, DSPs, Search, Social, verification etc.)
• Working with marketing technology platforms (Web analytics, CDPs, DMPs, CRM integration)
• Exposure to media activation across a variety of channels

What we can offer you    

• A strong salary commensurate and in-line with relevant experience
• 25 days annual leave and your birthday day off
• Ongoing internal and external training opportunities
• Flexible working
• The opportunity to attend industry conferences and awards nights
• Career and personal progression
• Private Healthcare
• Excellent pension matching structure

About Mindshare   

Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. We work with some of the most famous businesses and brands in the UK – such as Unilever, Ford, KFC, Marks & Spencer and TK Maxx. The Mindshare network consists of 116 offices across 86 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.   

Our approach   

Our ambition is to drive Good Growth for our clients.   

Good Growth is about delivering growth that is enduring and is considerate of people and planet. Media is a powerful force, and we need to be mindful of the responsibility that it brings. We help our clients make better decisions by ensuring we use media in a trusted, inclusive and sustainable way. We recognise that in order to drive Good Growth, we need to place people at the heart of everything we do. Understanding people, not demographics allows us to place media meaningfully into their lives.    

Good Growth is a big ambition – one which inspires change for the industry but also for our agency and we achieve this through our values of Energy, Empathy and Impact.
    

Working for Mindshare   

Our brilliant people allow us to deliver our ambition. We invest heavily in their development to ensure they are progressing and thriving wherever they work in our business. We also think inspiration for our staff is key and our pinnacle and flagship event of the year, Huddle, connects people, opinions and perspectives across borders and is all about learning something new and participating.​    

Committed to Diversity & Inclusion   

We have a big dream at Mindshare, to become the most inclusive place to work in the country! This will take time but the whole agency is passionate about making it a reality. To support this, we currently have 8 Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, 0Borders, ADAM and Working Parents. These groups hold the agency to account for making progress and, along with our Mental Health Allies, design and lead events and initiatives that help us create a welcoming environment to all and a place where everyone can be their most confident self.   

 
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