Strategy Director

Comms & Strategic Planning London, England


Position at Wavemaker

Strategy Director

Wavemaker Worldwide, London

Job Title: Strategy Director

Reporting to: Head of Strategy, Wavemaker Worldwide

About the role

The Strategy Director is an important role within Wavemaker Worldwide working on solving problems and creating communications strategies for our clients. Increasingly, this role involves working with our specialist experts in the Consulting Hub (Commerce, Data, Analytics, Technology, Precision and Content) to help clients develop and execute digital change plans across their business.

In this role you will be dedicated to the Danone account and be a core member of Team Flow, the GroupM construct established to service the global Danone business. Your main role will be to answer strategic media questions raised by Danone global brands, (30 + global brands),  EXCO members and the global media team at Danone. Those questions cover a large scope, from global media strategy and guidelines for specific brands to thought leadership and provocative points of view on specific topics and themes

Core responsibilities

The role involves the following:

  • Use, interpret and synthesize data from multiple sources to find the insight and articulate the story.
  • Translate the brief and data into tasks for communications around the consumer purchase journey.
  • Able to dig deep into consumer insight – understanding the why behind the what of people’s behavior and decision making.
  • Putting audience led thinking at the heart of our recommendations to clients, drawing on novel and disparate data sources (and working with our audience science team) to create comprehensible and actionable audience led strategies
  • Knowledgeable across all media channels, from posters to sponsored stories. Clearly articulate their role and how they contribute to our clients’ growth.
  • Be fully fluent in the latest platform innovation and ensure our communication recommendations to clients leverage platform best practice
  • Provide actionable activation recommendations to clients, harnessing platform best practice to make platform, format and orchestration recommendations
  • Create strategic recommendations which drive innovative and effective use of communications (and measurable business outcomes).
  • Work with (and steer the conversation with) external agencies that work with our clients.
  • Understand the ways in which our Consultancy Hub expertise and services can be organised and delivered to clients to help them improve their marketing performance and customer experiences.
  • Present back work and solutions with empathy, authority, and conviction


Your career at Wavemaker

  • We are proud of our track record in investing in and retaining top talent – churn within the Strategy team is very low. As a strategist at Wavemaker you will have access to WPP, GroupM and Wavemaker career development resources and we always hire people based on their long term development potential
  • Every Wavemaker lives the agency behaviours everyday
  • Contribute to agency initiatives, big and small, that help build a flourishing culture
  • Be a collaborator and provocateur all rolled into one, ensuring the agency stays on its toes and ahead of the curve
  • Actively use Wavemakers goal setting system to feedback to agency members and for your own personal development. Our approach to goal setting is tailored to your own unique requirements and ambitions, ensuring you get the most out of your potential within the agency.


The Ad Hoc stuff

  • Contribute to thought leadership activity; writing articles, presenting at forums and rolling your sleeves up to dig into the Momentum database and find new and interesting stories
  • Help foster an ‘award winning’ culture by showcasing great award-winning work and helping the agency focus on creating and submitting excellent work for awards
  • Be constantly curious. Read lots, share lots. Question perspectives. Contribute to debate.
  • Have fun: We are at our best when coming to work is fun!



Based in London, with travel. We embrace fully flexible working at Wavemaker Worldwide.


Person specification and requirements

Attitude is all important – we are looking for someone who is curious, want to push boundaries, contest the status quo and create amazing work that drives growth. A varied background and experience is an asset.

  • 7+ years experience in media/comms strategy, ideally global
  • Omnichannel experience with strong digital and ecommerce capabilities
  • Excellent written and oral English capabilities 
  • Driven personality able to sell a provocative POV/ strategy to client EXCOs.
  • Excellent thinker with a good level of pragmatism and sense of reality
  • Positive energy and sense of humor

About Wavemaker  

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help the world’s leading brands win more sales. 

Our 7,200 people across 88 markets provoke growth through: 

  •                    deep knowledge of our clients’ business 
  •                    confidence to challenge what’s gone before 
  •                    the support to go further than we thought possible 

We are a part of GroupM, WPP’s global media investment management company. Discover more on, Twitter and LinkedIn