Planning Manager

Comms & Strategic Planning London, England


Description

Position at m/SIX

Who are MFUSE?

MFUSE was founded in 2019 and is a fully integrated agency with experienced specialists in creative, media, strategy, data and production, backed by GroupM. We work closely together across specialisms to deliver the best work and performance for our clients in the UK and Internationally. Our first client was Virgin Money but since launching we have continued to grow and are now working with 8 brands including Aston Martin across UK, Europe and North American markets, showing no signs of slowing down.

 

Our business is Built to Pioneer:

MFUSE was born out of m/SIX, a joint venture between independent creative agency The&Partnership and WPP, the world’s largest advertising group, drawing on the best of both worlds. Because of this unique structure, we create new operating models that integrate agency functions and often embed our people into our clients’ marketing teams. Our ability to come together with our clients, regardless of whether co-located or working remotely, has proven critical to our success. We have grown 20% in terms of billings and 23% in terms of net sales year to date, versus 2020. Over the past year, there have been an impressive 70+ new business wins across the m/SIX network.

 

The way we behave - Honest, Energetic and Pioneering:

  • Honest: we build trusted relationships through openness, focus & clarity
  • Energetic: we meet people with warmth & positivity. We say ‘yes, and not ‘yes, but.’
  • Pioneering: we drive forwards, looking for new technology, new ideas & new sources of growth. We are driven to look for the next innovation, to meet our clients’ challenges

 

Our Diversity, Equity and Inclusion commitment:

We are committed to being a diverse, equitable and inclusive agency with the aim to build and retain teams that represent the communities we operate in. Our Global employee-run DEI group, The Collective, are pioneers in delivering and maintaining accountability of these commitments.

We were the first media agency in the UK to launch an internship programme – Ambitious About Autism, designed to actively champion neurodiversity and unlock the potential of young autistic adults. Now in its third year, our commitment continues, expanding our already successful internship programme and calling the industry to open their doors and minds to young autistic talent.

Further to this commitment to pioneering diversity and equality in our business, we welcome people of all backgrounds into our agency. We want our people to bring with them diverse attitudes, opinions and beliefs into a culture where they are treated with respect, can be comfortable being their authentic self and feel like they belong. We are therefore keen to encourage applications from people from all walks of life and we want you to be at your best throughout the recruitment process. Please reach out to us to discuss any specific adjustments, or how we can help you throughout the recruitment process.

 

 

What is the role?

 

The Planning Manager is fundamental to the day-to-day operations across our accounts. The role is responsible for UK and Global account management and planning: informing and overseeing planning outputs, and ensuring the smooth running of campaign performance, reporting and finance.

Where is the role based?

The role is based on our London office (15 Rathbone Street, London, W1T 1NB). We have a distributed working style and are currently expected in the office Mondays and Wednesdays, Fridays being optional, however considering current circumstances this may change.

 

Who are the clients?

This role will be looking after Virgin Money and Aston Martin Lagonda.

Virgin Money have the best of both worlds, they are aiming to disrupt the banking category, but they have a strong heritage behind them which gives them more credibility than new fintech banks. They are all about making managing money easier for their customers, be that reducing the jargon or simplifying choices. They have big ambitions over the next few years and it’s an exciting time to be working for them.

Moving away from being just another name in the automotive category, Aston Martin Lagonda prides itself on being a British-born and globally renowned, ultra-luxury brand. After a period of reinvigoration within their business, we as a team have plenty to be excited about - their deepened involvement in the F1, the launch of the new James Bond No Time To Die to the increased focus on behaving like more of a luxury lifestyle brand. At MFUSE, we steer the account at a global level, namely across their key territories – The Americas, Europe and the UK. Working on the account requires experience in multi-market planning, a keen understanding of the necessary brand behaviours of an ultra-luxury player in the market, alongside the demands of a driving business performance in the digital age.

 

What does the team do?

The planning and client team and responsible for day-to-day client communications and liaising with channel specialists to make sure requests are implemented and activity is running as planned and as effectively as possible. We are the experts in pulling insights together, to offer our clients the best solutions to challenges they are facing.

 

What will be your responsibilities?

As a Planning Manager, you will need to:

  • Work with and support the Planning Directors in devising, facilitating and delivering effective planning across all channels.
  • Take full ownership of key projects and lead on end-to-end cross-channel media recommendations, ensuring that it is fuelled by data and insights and tells a clear story - pulling in cross-team and senior support, as and when required.
  • Manage briefings with specialists to ensure data and insight-led planning is at the heart of both briefs and responses.
  • Oversee relevant outputs and ensuring that every document is ruthlessly quality controlled for excellence and is delivered on time (be it media recommendations, finance queries, competitor reports etc.)
  • Become an expert on understanding the client’s business and industry sector, and the challenges facing them now, and in future.
  • Ensuring that all financial aspects are accurate and delivered on-time (e.g. monthly reconciliations, payments, billings, financial tracking).
  • Manage reporting requests, working with specialists and other team members to ensure quality and consistency of output.
  • Manage the creation of post-campaign-analysis reports, ensuring it’s as insightful and actionable as possible.
  • Manage the preparation of competitor spend and audience insights reports
  • Keep up to date with industry news so that you have a very good understanding of the media landscape and share with wider team.
  • Attend and present regularly at client meetings on a variety of different topics, with gravitas
  • Maintain good relations with external agencies, internal teams and media owners to build an understanding of what services and products exist.
  • Work closely with the creative teams and develop an understanding of their viewpoint and processes.
  • A good knowledge in utilising core media tools (e.g., AdDynamix, TGI, YouGov) would be useful.

Who are you?

  • Energetic – Someone who puts lots of energy into their work. A self-starter who takes the initiative and develops solutions independently with minimal support. Someone who thinks ahead about what deliverables are being expected and can rally teams to ensure they are met on time. Someone who volunteers or creates opportunities to expand their experience & positively impacts those working at MFUSE.
  • Collaborative – We work closely with lots of different clients and specialists across the agency, so close collaboration and effective communication with all parties is key for us to provide the best possible solutions for our clients.
  • Thoughtful – Someone who demonstrates knowledge of media channels and the wider industry to clients and the wider team. Someone who consistently adds the ‘so what’ when reporting / commenting on facts & stats. Someone who demonstrates that they understand the long-term direction and vision of their accounts as well as agency commercials.
  • Thorough – Demonstrates exceptional attention to detail. Someone who will spot the error in a spreadsheet and correct it. Someone who shows utmost pride in their work across every output – whether that’s a report, a presentation or email.
  • Organised – Someone who can flip between different workstreams and accounts fluidly, all the while ensuring that work maintains a high standard. Someone who can manage their own workload and manage up and down accordingly. Someone who manages their own admin appropriately (e.g. timesheets, CPD log etc.)
  • Confident – Someone who can speak with authority with clients, gain their respect and trust, so that they increasingly become the go-to client contact where appropriate.

 

How will success in this role be measured?

  • Positive feedback from client via 360 reviews and on an ad hoc basis.
  • Smooth day to day operations of campaigns and client requests.
  • Positive feedback from key internal stakeholders.
  • Individual mentions in Client Satisfaction reviews.
  • Ability to understand and deploy planning tools and other resources where appropriate.