Description

OPENMIND

Job Title: Programmatic Manager, 12-months Fixed Term Contract

Department / Team: OPENMIND UK Team

ABOUT OPENMIND

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.

ACCOUNT OVERVIEW

OpenMind was recently awarded the ZEUR assignment for Nestle Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for a Programmatic Account Manager to support across the categories and products.

OVERVIEW OF ROLE:

The Programmatic Manager will be responsible for managing and optimising campaigns. While also developing programmatic plans which exceed our client’s expectations whether branding or ROI driven. Contributing to the execution of programmatic media activity you will work closely with the programmatic account director & global hub teams. To execute best in class programmatic strategy whilst developing insightful commentary through data analysis.

This role will focus on overseeing the management of client activity through relevant DSP’s – DV360, Xandr, The Trade Desk, Amazon and Teads Ad Manager, as well as instances of buying Display & YouTube ads via the Google Ads.  The focus will be on overseeing campaigns ensuring they are set up using programmatic best practice and delivering outstanding results.

RESPONSIBILITIES:

Campaign Management

•          Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs.

•          Competently create media plans designed to achieve specified KPIs.

•          Understand the products and solutions that could be relevant for clients that have been developed within the group.

•          Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy.

Client and Partner Management

•          Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs.

•          Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail.

•          Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity.

•          Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.

 People Management

•          Working with your line manager to ensure the effective management of more junior team members, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.

•          Working with line manager and team leadership to help train and develop junior team members.

•          Leading by example to motivate and encourage those with less experience.

Operational Excellence

•          The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.

•          Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.

•          Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub.

YOUR KNOWLEDGE & ABILITIES:

•          Passionate about programmatic activation and driving continued excellence.

•          Confidence in core trading platforms, DV360, TTD and Amazon.

•          Ability to translate technical and complex points to non-technical audiences and coach others to do the same.

•          Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights.

•          Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative.

•          Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships.

•          Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.
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