Data Strategist
Description
In GroupM Spain, we are looking for a Data Strategist for the Marketing Science Team. The role will be to develop data-driven strategies for clients of GroupM and its agencies, offer support for internal teams related to new data products and audit all the data providers available in the market to keep updated about trends.
ASSIGNMENTS
- Customer's business-oriented thinking and strategic mindset.
- Provide advice to clients on how to best use their data (1st Party Data) in communication strategies.
- Audit the 3rd Party Data providers in the market to understand the solutions in the market and apply them in the strategies
- Carry out digital cross-channel audience strategies: Programmatic, Social, Search.
- Ensure the correct delivery of digital assets (interpretation of the brief, definition of audiences, quality control, measurement of success).
- Collaborate in the development of proprietary data-driven solutions and encourage their use among the company's customers.
- Work with other Marketing Science areas in the development of complementary data-driven products
KEY PREVIOUS EXPERIENCES AND PROVEN SKILLS
- Graduate of Digital Marketing, Data, Advertising or similar.
- At least 1 year of experience in media agencies or digital consultancies.
- Knowledge of at least one of the following ad buying tools: Google Ads, Meta Business Manager, or main DSPs.