Chief Digital Officer

Programmatic, Biddable, Paid Media & SEO London, England


Description

 

 

 

Job Title

Chief Digital Officer

Reporting To

CEO

Department 

MediaCom Digital 

Group/Level

EXCO

Location

London

Salary

Competitive based on experience

 

Objectives of the Role:

 

With more digital clients and billings than any other agency in the UK, MediaCom is a digital powerhouse. We now have an opportunity to not only lead the market in terms scale, but perception also. The ambition is to establish MediaCom as the leader, known for digital excellence and innovation, in a competitive and cluttered digital marketplace,

 

Our Chief Digital Officer will lead the charge on driving this agenda forward, by building capability and leadership in our digital specialisms, creating the right product proposition and delivering on our vision of Systems Thinking. They will have senior relationships with our key clients and partners and be the face of our digital vision within the agency and beyond.

 

 

 

Key Areas of Responsibility and Accountability:

 

1. Product Development

  • Establish a clear view on our digital proposition recognising both in-channel expertise and cross-channel integration and delivery
  • Provide the business with a clear view on in-housing, where we as MediaCom can play a critical role and a strategy for how we win back digital scope on our existing clients
  • Build a roadmap and business case for how we should continually evolve and grow our digital capability to stay ahead of the market (new digital practices, capabilities etc.)
  • Establish new digital products and services for our clients that will keep us ahead of the market and generate incremental revenue for the business
  • Create operational agency standards within digital that both improve output and minimise the unnecessary and costly repetitive tasks
  • Drive adoption/ development of tools and systems that can improve efficiency and drive more effective output (e.g. automation tools e.g. Marvin)
  • Own/ manage the relationship with key platform partners to develop unique access that will give our clients incremental benefit
  • Establish a relationship with WPP partners to ensure we are utilising existing expertise which we can learn from or work with (e.g. Acceleration)

2.  Client Leadership 

  • Work with the Head of Platform Strategy to Identify the Top 10 clients and work with the Business Group Heads/ Digital Data Partners to build out digital roadmaps that will put MC at the top table in digital / marketing conversations
  • Build deep relationships with our key digital clients and be accountable for the digital transformation of these clients
  • Keep ahead of developments and innovation across the digital landscape and establish a MediaCom POV that can be quickly understood and embedded across the agency.
  • Take a lead in driving new ways to engage with our clients through the press and speaking events to establish the MediaCom narrative

3.   People Leadership

  • Build a senior team of channel specialists that operate as a collaborative digital function leading our xxx-strong digital team
  • Support this team in establishing best-in-class channel specialism and a strong specialist culture/ community that sits within each of the business group
  • Support and mobilise the Business Group Heads to develop digital roadmaps
  • Work with the Business Group Heads to ensure digital leadership is driven down from the top of the organisation
  • Identify and build business cases for new digital capability required to create leadership in the market

4. New Business Growth

  • Lead the way on new digital products and service designed to deliver incremental growth through digital media channels
  • Ensure that our digital narrative is clear and motivating and drives forward our new business strategy
  • Lead on new business pitches

 

Key Performance Indicators:

 

  • Client: Successful relationships with key clients (TRR/ Service scores)
  • People: Build a strong digital leadership team that influences and mobilises the specialist teams (team churn)
  • Product: Establish the MediaCom as ‘famous for digital’ within the agency and in the wider marketplace (awards, Vantage and new business wins)
  • Growth: Develop a digital roadmap of tools and services/ new business success

          Personal development: Positive My360 feedback from manager, peers and clients (where appropriate)

 

The Individual

  • Respected and sought out by the industry as expert
  • A visionary leader with the ability to inspire our specialists
  • Technical capability – a strong understanding of all digital channels and the role digital plays for brands
  • Aligns people to accomplish results and assigns clear accountability
  • Resilience and calm in the face of adversity and builds resilience in others  
  • A change agent
  • Embraces and manages ambiguity and complexity
  • Ability to influence the most senior and demanding clients/partners/internal stakeholders to gain commitment and drive decisions
  • Challenges the status-quo and prepared to instigate tough conversations if need be
  • Builds and uses extended networks of influence
  • Advanced commercial acumen with the ability to creatives revenue opportunities to drive profitability
  • Significant pitch experience with high levels of gravitas, exuding confidence and “grace under fire” , and the ability to command a room

 

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

If you need assistance or an accommodation due to a disability, please email us via TalentTeam.UK@GroupM.com.