KRW - Media Strategy Director F/H

Comms & Strategic Planning Paris, France


Position at Wavemaker

Strategy Director

Wavemaker Worldwide, London

Job Title: Strategy Director

Reporting to: Head of Strategy Wavemaker Worldwide and into L’Oréal Global Client Lead

About the role

The Strategy Director is an important role within Wavemaker Worldwide working on solving problems and creating Communications Strategies for our clients. Increasingly, this role involves working with our specialist experts in the Consulting Hub (Commerce, Data, Analytics, Technology, Precision and Content) to help clients develop and execute digital change plans across their business.

In this role you will be dedicated the L’Oréal global account ( #1 Wavemaker  account globally) and be a core member of the L’Oréal Wavemaker global team who coordinate the effort of Wavemaker for l’Oréal and/ or  other Group M  media agencies in 30 + countries ( and  500 +cumulated FTE ). We are L’Oréal #1 media partner in the world.

Your role will be

1)      Answer strategic media questions raised by L’Oréal global brands, (30 + global brands), L’Oréal EX CO members and the global CDMO / CMO/ Media teams of L’Oréal 4 divisions and corporate team. Ccovering a large scope of key strategic topics , from global media strategy, Budget allocation, Touchpoints , and guidelines for specific brands to thought leadership and provocative points of view on specific topics, media players, and learning agenda on media model / media trends/ new platforms


2)      Create, lead and foster a community of approx. 20 dedicated senior media strategists working for L’Oréal in our Wavemaker/ Group M local teams. The objective of this community is to share best practices / foster new approaches and contribute to the L’Oréal CDMO and media team strategic / learning age


3)      Provide strategic help the local group M agencies starting a pitch with l’Oréal and contribute to their win. ( 4- 5 /year)

Core responsibilities

The role involves the following:

  • Use, interpret and synthesize data from multiple sources to find the insight and articulate the story.
  • Translate the brief and data into tasks for communications around the consumer purchase journey.
  • Able to dig deep into consumer insight – understanding the why behind the what of people’s behavior and decision making.
  • Putting audience led thinking at the heart of our recommendations to clients, drawing on novel and disparate data sources (and working with our audience science team) to create comprehensible and actionable audience led strategies
  • Knowledgeable across all media channels, from posters to sponsored stories. Clearly articulate their role and how they contribute to our clients’ growth.
  • Be fully fluent in the latest platform innovation and ensure our communication recommendations to clients leverage platform best practice
  • Provide actionable activation recommendations to clients, harnessing platform best practice to make platform, format and orchestration recommendations
  • Create strategic recommendations which drive innovative and effective use of communications (and measurable business outcomes).
  • Work with (and steer the conversation with) external agencies that work with our clients.
  • Understand the ways in which our Consultancy Hub expertise and services can be organized and delivered to clients to help them improve their marketing performance and customer experiences.
  • Present back work and solutions with empathy, authority, and conviction


Your career at Wavemaker

  • We are proud of our track record in investing in and retaining top talent – churn within the Strategy team is very low. As a strategist at Wavemaker you will have access to WPP, GroupM and Wavemaker career development resources and we always hire people based on their long term development potential
  • As a core member of  l’Oréal Global Leadership team,  you will gain great visibility among the Wavemaker Excos as  well as  Wavemaker / Group M teams in charge of l’Oréal  in 30countries  500 + people)
  • Every Wavemaker lives the agency behaviour everyday
  • Contribute to agency initiatives, big and small, that help build a flourishing culture
  • Be a collaborator and provocateur all rolled into one, ensuring the agency stays on its toes and ahead of the curve
  • Actively use Wavemakers goal setting system to feedback to agency members and for your own personal development. Our approach to goal setting is tailored to your own unique requirements and ambitions, ensuring you get the most out of your potential within the agency.


The Ad Hoc stuff

  • Contribute to thought leadership activity; writing articles, presenting at forums and rolling your sleeves up to dig into the Momentum database and find new and interesting stories
  • Help foster an ‘award winning’ culture by showcasing great award-winning work and helping the agency focus on creating and submitting excellent work for awards
  • Be constantly curious. Read lots, share lots. Question perspectives. Contribute to debate.
  • Have fun: We are at our best when coming to work is fun!



This position is located in Paris area,  within the l’Oréal Global client leadership team


Person specification and requirements

Attitude is all important – we are looking for someone who is curious, want to push boundaries, contest the status quo and create amazing work that drives growth. A varied background and experience is an asset.

  • 7 years experience in media/comms strategy, ideally global
  • Omnichannel experience with strong digital and ecommerce capabilities
  • Excellent written and oral English capabilities 
  • Driven personality able to sell a provocative POV/ strategy to client EXCOs.
  • Excellent thinker with a good level of pragmatism and sense of reality.
  • Experience in beauty / luxury is a positive
  • French as first or second language preferred
  • Positive energy and sense of humor

About Wavemaker  

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help the world’s leading brands win more sales. 

Our 7,200 people across 88 markets provoke growth through: 

  •                    deep knowledge of our clients’ business 
  •                    confidence to challenge what’s gone before 
  •                    the support to go further than we thought possible 

We are a part of GroupM, WPP’s global media investment management company. Discover more on, Twitter and LinkedIn