Account Manager, Marketing Sciences

Data, Analytics & Insight London, England


Description

Position at Mindshare

 

 

 

 

 

 

 

 

 

JOB TITLE:  Account Manager

DEPARTMENT/TEAM: Marketing Sciences

LOCATION: Central St Giles, London

 

The Marketing Sciences team is charged with accelerating our clients’ growth by integrating data and analytics into marketing decision making. We work with senior marketing and business decision makers to provide analytical solutions for their most pressing marketing challenges. Our role as a team is to:

  • Find creative ways to use data and analytics to uncover powerful marketing insights that drive growth for our clients
  • Design and implement measurement and effectiveness frameworks that drive performance in marketing
  • Develop new analytical products and tools that can identify opportunities for growth and performance improvements in our clients marketing
  • Cultivate a culture of effectiveness in our client’s marketing by evangelising and enabling experimentation, testing and constant learning

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CORE RESPONSIBILITIES:

The Account Manager in Marketing Sciences sits at the heart of all our analytical projects. You will be involved in delivering analytics and marketing effectiveness work for clients from inception to completion. This includes day to day client servicing, data management, developing analytical models, crafting analytics presentations and delivering key findings and recommendations to clients and stakeholders.

On large projects, you will report into an Account Director or Business Director and will operate as part of an analytics team. On smaller projects, you will be given the opportunity to work with greater autonomy with senior support and oversight.

In addition to project work, you will also support agency strategists and media planners by providing analytical decision support on day-to-day media planning and optimisation for clients.

You will also have the opportunity to use your data science skills to find analytical solutions to a diverse range of media and marketing challenges.

Finally, you will contribute to wider agency pitches – providing analytics-based support.

 

PERSON SPECIFICATION:

  • Numerate / analytical degree such as statistics, econometrics, mathematics, sciences or economics. Candidates from other educational backgrounds will also be considered if they demonstrate a high level of competence across all other criteria
  • 2 to 4 years’ experience within an analytics team – preferably analysing data in a marketing context
  • Proven track record of delivering analytical projects for clients=

 

Technical skillset:

 

  • Ability to conduct business analysis to inform decision making
  • High level of data literacy with a strong ability to organise, automate and process data in a systematic and repeatable way
  • Experience / capabilities in one or more of the following analytical skillsets:
    • Econometric modelling / market mix modelling
    • Business forecasting
    • Machine learning methods as applied in a marketing context
    • A/B testing and multivariate testing
    • Quantitative analytics of survey-based data e.g. (segmentation, driver models, multivariate analysis etc.)
  • Strong Excel skills for processing and analysing data and fluency in the use of Powerpoint to present data led insights
  • Working knowledge of coding in R for use in data and analytical work is desirable – if not fluent, a demonstrable interest in developing this skill
  • Familiarity and fluency in developing data-led applications in R Shiny (or equivalent) is desirable but not essential
  • Working knowledge of one or more of the following Python, SQL, VBA, SPSS, Q, Matlab or eViews – also desirable but not essential

 

Consultative abilities:

 

  • Understanding of common marketing / advertising challenges and the ability to conduct analysis and present recommendations in this arena
  • Ability to quickly pick up and learn the use of business tools to inform decision making. Prior understanding of common marketing tools and systems is a plus
  • Strong presentation skills – both verbal and written. Ability to communicate data led insights in a simple way

 

ABOUT MINDSHARE

Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. The network consists of 97 offices in 67 countries; each dedicated to forging competitive marketing advantage for businesses and their brands.

 

OUR APPROACH

Technology is changing our lives in astonishing and unimaginable ways and, in media, we are lucky enough to be working at the very heart of this change. However, the way we think about media is vital to unlocking the greatest opportunities for our clients and producing our best work. We define media as the space where content, audiences, data and technology meet.

This media playground is an exciting, vibrant and fast evolving space - a space that’s buzzing with innovation and creativity. A space where new people behaviours, habits and routines are fast emerging.

WORKING FOR MINDSHARE

We invest heavily in staff development- training is extensive from the most junior level with mock pitches, cross-media training, and learning modules. In January 2012 Huddle was launched- an innovative future planning discussion collaborating across our global network: www.mindshareworld.com/uk/huddle

 

COMMITTED TO DIVERSITY AND INCLUSION

Our aim is for Mindshare UK to be the most inclusive place to work in the country! We have a wide range of Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, Mental Health Allies and Back in the Game. We work collaboratively to shape a coherent, progressive and deliverable programme that support our goal of complete inclusion.