Account Manager - Connections Planning

Comms & Strategic Planning London, England


Position at Mindshare

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Role: Account ManagerDepartment/Team: Connections Planning                           

Role Objective

We are recruiting for an Account Manager level, exceptional and driven media planner, to join our connections planning team.


You will be working across Marks & Spencer a key account at Mindshare. Specifically Marks and Spencer splits into two client divisions: Food and Clothing & Home. Supplementary to M&S you will be helping to support on Mindshare’s pro bono account Tommy’s.


Across Connections Planning you will work as the gate keeper of the brief and lead on coordinating input from the wider Mindshare team (Strategy, Buying channel teams, Live Planning, Data & Insights, and many more). More info on the two divisions of M&S as follows:


On Food you will work on helping to boost seasonal food moments across the year (Valentine’s Day, Easter, Halloween, Xmas etc.), ensuring M&S is considered as the go-to for quality food.

M&S Foods is one of the most iconic British brands in the market, from “This is not just” to Percy Pig, with a heritage spanning across 139 years. As a Planner, you are central to the success of M&S Foods, you’ll be helping to shape their media approach through your strategic thinking and campaign planning, to tackle different challenges in a fast paced industry. This varies from delivering the biggest advertising moment of the year, Christmas, to creating campaigns that show off the journey of food from farms to the foodhall, to ensuring we attract customers into the Sparks app. Underpinning these campaigns, M&S are entering an exciting new phase of transformation, as they aim to increase the level of personalisation that is deployed across their marketing, meaning we have a lot of opportunity to refresh the way we approach our audiences.


From a Clothing & Home perspective you will be helping to shape the reputation of the brand with a focus on driving Clothing & Home style perceptions. Clothing & Home also has a strong seasonal focus, with emphasis on campaigns across Spring/Summer, Autumn/Winter collections and Xmas. Clothing & Home is a successful growth area within the M&S business, they are building on their credentials for style, alongside their established trust for quality. In this role you will be central to crafting responses across the Clothing and Home BUs (Business Units) – specifically Womenswear, Menswear, Kidswear, Beauty, Loungewear/Lingerie and Home.


Tommy’s Baby Charity is Mindshare’s official charity partner and one that we have worked closely with for several decades. Tommy’s ultimate aim is to find causes and treatments to help save babies’ lives. They work in three key areas; research within Guys and St. Thomas’ hospital on the leading causes and treatments to preventing loss, pregnancy support and information, support and tools for those that have suffered a loss either through miscarriage, stillbirth or premature birth.

This role would be supporting the Business Director/Client Lead on the account, managing both negotiations of pro bono media space from key partners, supporting Tommy’s in a marketing consultancy role as well as pulling together responses for their campaigns. As well as feeling good about supporting the great work Tommy’s do, this role is brilliant in getting exposure to the broader agency as we are constantly talking to different department and borrowing time from key players in the agency to help support our work on the account.


About the role


  • Specify how to build and target audiences in addressable and non-addressable media and validate the approach to ensure that the defined audience can be reached at the scale required.
  • Help design an approach that outlines how and where we will connect with defined audiences in media
  • Support the team in designing the connections ecosystem & plan, working closely and collaboratively with channel specialists
  • Day to day management of campaigns as a key liaison between clients and channel specialists
  • Designing measurement & testing framework to inform as well as measure and optimise the campaigns


About you


  • Think of how you will interview against competencies and measurable criteria such as:
  • Leadership, teamwork, problem solving, dealing with difficult situations
  • Look to candidates with potential who can grow into the role


What we can offer you

  • A strong salary commensurate and in-line with relevant experience
  • 25 days annual leave and your birthday day off
  • Ongoing internal and external training opportunities
  • Flexible working
  • The opportunity to attend industry conferences and awards nights
  • Career and personal progression
  • Private Healthcare
  • Excellent pension matching structure

About Mindshare


Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. We work with some of the most famous businesses and brands in the UK – such as Unilever, Ford, KFC, Marks & Spencer and TK Maxx. The Mindshare network consists of 116 offices across 86 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.


Our approach

Our ambition is to drive Good Growth for our clients.

Good Growth is about delivering growth that is enduring and is considerate of people and planet. Media is a powerful force, and we need to be mindful of the responsibility that it brings. We help our clients make better decisions by ensuring we use media in a trusted, inclusive and sustainable way. We recognise that in order to drive Good Growth, we need to place people at the heart of everything we do. Understanding people, not demographics allows us to place media meaningfully into their lives. 


Good Growth is a big ambition – one which inspires change for the industry but also for our agency and we achieve this through our values of Energy, Empathy and Impact. 


Working for Mindshare

Our brilliant people allow us to deliver our ambition. We invest heavily in their development to ensure they are progressing and thriving wherever they work in our business. We also think inspiration for our staff is key and our pinnacle and flagship event of the year, Huddle, connects people, opinions and perspectives across borders and is all about learning something new and participating.​

Committed to Diversity & Inclusion

We have a big dream at Mindshare, to become the most inclusive place to work in the country! This will take time but the whole agency is passionate about making it a reality. To support this, we currently have 8 Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, 0Borders, ADAM and Working Parents. These groups hold the agency to account for making progress and, along with our Mental Health Allies, design and lead events and initiatives that help us create a welcoming environment to all and a place where everyone can be their most confident self.