B2B Planning Manager

About the role:

Wavemaker B2B is looking for a Planning Manager to join our growing team, to create impactful cross channel campaigns and build your media planning skills. You will be joining the Wavemaker Global B2B Practice which works across some of the largest B2B brands globally, focusing on media planning, strategy and activation.

In this role, you will:

Media planning craft:

·           Develop an in-depth understanding of media channels including where, when and how to use them based on the client brief.

·           Have a skilled knowledge of Wavemaker and industry media planning tools and be able to train other team members.

·           Have a skilled understanding of industry best practices and planning theory.

·           Develop a fundamental knowledge of Wavemaker Purchase Journey thinking and Provocative Planning Philosophy.

·           Develop and execute media plans to support B2B marketing campaigns across all media channels.

Campaign management

·           Ownership of campaign activity including briefing teams, collating response, managing client’s deliverables, and ensuring accuracy across all workstreams.

·           Work closely with the planning and activation teams to ensure the day-to-day account is run efficiently and effectively.

·           Be able to bring in specialist teams where needed to work on briefs and client questions.

·           Ensure financial management processes are always excellent and met in a timely manner.

Effective communication:

·           Become a trusted main day-to-day contact for junior clients, learning their business and ways of working. Ensuring that all requests & queries are answered with accuracy and in a timely manner.

·           Support in managing Planning Executives to ensure they are on track with daily tasks, mentor and challenge them with new projects to develop their career.

·           Manage relationships with media partners and key clients to ensure efficiency across campaigns and relationships.

·           Start to develop a proactive problem-solving mindset but know when to flag any issues or concerns with Planning Director.

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Core skills:

·           B2B Experience preferred

·           Strong organizational skills across to ensure smooth running of campaigns and clients comms.

·           Collaborative nature working with other Wavemaker teams to drive growth for clients and Wavemaker.

·           Breaks down complex technical information into understandable language, guiding others on best practice.

·           Applies knowledge of client, audience, channel, market and category to effectively delivery compelling multi-media plans.

·           Ability to present media strategies, campaign performance, and recommendations, both internally and externally.

·           Quickly analysing performance data and pivoting strategies when needed to improve results.

·           Willingness to keep up with industry trends and technologies in the B2B landscape to continue to push our media planning and strategy.

·           Staying informed on new advertising technologies, platforms, and industry best practices.

·           Willingness to learn about a variety of B2B clients and what their main goals are.

·           Applies big picture thinking in work and proactively leverages an understanding of the organisation and key industry trends.  

About Wavemaker UK:

Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi, Merlin and Morrisons. 

Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise and transform growth for the world’s leading brands and businesses. 

A part of GroupM, WPP’s global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation, which means:

•        deep knowledge of our clients’ business 
•        the confidence to challenge what’s gone before 

•        the support to go further than we thought possible.

Discover more at wavemakerglobal.com/uk or follow us @WavemakerUK. 

We are an equal opportunities employer and support the life choices of our employees

All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.

We support the life choices of our employees, offering generous family and carer friendly policies.