Account Director – Digital Insights

Data, Analytics & Insight London, England


Position at Mindshare

Account Director – Digital Insights - Mindshare London

The Opportunity

Are you insatiably curious, and always asking why? If the answer’s ‘yes’ then we really want to hear from you as we’re looking for an experienced Account Director to join our Digital Insights team at Mindshare London.

People are sharing their thoughts, feelings and opinions online more than ever before and our Digital Insights team are experts in using social media, search and digital data to get under the skin of this human behaviour.

So what would you be doing? At Mindshare we are all about understanding people and in the Digital Insights team we do this through the lens of social listening, search data, and web analytics.

You will have the opportunity to support the Digital Insights team across client work and thought leadership projects. You’ll also be part of something bigger as this team sits within the bigger Research and Insights team which is full of super talented and incredibly nice people.

We all have a diverse set of skills and we get to work on a great set of clients too – M&S, KFC, Unilever, Volvo, Facebook, General Mills, Chanel… to name a few.

Key responsibilities

  • Manage day to day client requests and relationships, including brief development, ad hoc reporting and project management
  • Running social listening research projects end to end, from briefing, research design, analysis and reporting, right through to presentation and delivery
  • Support the development of innovative mixed-methodology approaches that demonstrate the value of our work and provide revenue generation opportunities for the agency
  • Independent client management and servicing for both ad hoc and longer term projects
  • Support rev gen growth of the team through productisation of methodologies and approach, raising the profile of the team internally amongst client teams and stakeholders
  • Actively look for opportunities to work in new ways and develop relationships with teams across the agency
  • Demonstrate a talent for storytelling through data, visualising data in an exciting way and delivering a structured narrative for our clients
  • Develop actionable recommendations aligning to the strategic direction and business challenges of our clients
  • Your day to day responsibilities will be focussed on a number of key client accounts – working on range of different projects including trends discovery, brand reputation analysis, measuring campaign effectiveness, influencer identification, social media content audits and exploring consumer attitudes across a range of topics
  • Other responsibilities include working on exciting new business pitches


We’d love to hear from you if you tick ALL of these boxes

I love all things social media and I like to keep up to date with the latest trends and innovations in this space

I’m always interested in the ‘why’

I think fast, work fast, and don’t become frustrated with challenges

I love learning new things

People fascinate me

I’m self-motivated and love collaborating


Your life until now (experience)

  • Experience using social listening tools – e.g. Brandwatch, Radarly, Pulsar etc.
  • Experience with social analytics tools – e.g. Shareablee, Sprinklr, Socialbakers
  • Experience with web analytics and search data e.g. Similar Web, Google Keyword Planner/Trends
  • Analytical mindset and ability to develop a clear narrative through data
  • Ability to analyse, interpret and present information in a creative and interesting fashion
  • Experience using Microsoft office tools – e.g. Excel and Powerpoint
  • Experience juggling multiple projects and responsibilities at once
  • Confident communication style, independent and proactive when dealing with clients
  • Mature and confident style enthusiastic about presenting and ability to tailor messaging to your audience
  • Excellent attention to detail
  • A good degree or Masters or qualification in relevant field


A big advantage to have

  • Knowledge of wider research techniques and disciplines – e.g. SPSS, Q
  • Knowledge of data visualisation platforms e.g. Tableau

About Mindshare

Everyone at Mindshare is inventing the future of Media.

We are excited by the role we play in shaping the future, today and tomorrow. To make this a reality, we have a core belief. A belief that puts understanding people at the heart of our business. Because understanding people means we can uncover meaningful insights that deliver real business growth for brands.

We believe the audience is our number 1 client…

Translating this belief into action hinges on the three values that make us Mindshare: SPEED, PROVOCATION AND TEAMWORK.


Learn quickly. Act immediately. Again and again.

We are experts in media, but we’re not afraid to challenge our expertise. By questioning ourselves every day. We constantly test and adapt our thinking. We’re not ones to shy away from change, because standing still is never an option.


Be challenging. Always express a point of view.

We value curiosity and passion as much as we do knowledge. Only by asking “how” or “why” do we learn, stimulate debate and form more powerful opinions. This naturally leads us to a creative approach to media that drives innovation and allows us to do things differently.


Be generous. We’re in this together.

We’re at our most powerful when we work together; together with colleagues, together with clients, together with our media partners. This creates diverse perspectives, generates fresh ideas and fosters collaboration. To us, Huddle is not just an annual event, it’s a mentality. A way of working that enables us to do the best work of our careers.


We invest in understanding audiences’ needs and how media influences their behaviour.

By connecting strategy to activation, we create demand and reap the benefits for all our brands.

The future of media is what we make it. We are Mindshare, so let’s invent the future of media together.