Senior Executive, Influencer Marketing – GOAT
Description
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About GOAT:
At GOAT, part of WPP Media, we are one of the world's leading global influencer marketing agencies. We design and manage data-driven and creative influencer campaigns that connect brands with their target audiences authentically and effectively. We are looking for a passionate and experienced "Senior Executive, Influencer Marketing" to join our rapidly growing team!
Position Summary:
In this role, you will be responsible for developing innovative influencer marketing strategies for leading brands and ensuring their flawless execution. As an active part of processes such as campaign management, influencer relations, performance analysis, and reporting, you will contribute to achieving our brands' objectives.
Key Responsibilities:
- Develop and present comprehensive influencer marketing strategies aligned with client objectives.
- Identify, contact, negotiate with, and manage relationships with the right influencers for campaigns.
- Manage end-to-end campaign processes (brief creation, content tracking, approval processes, publishing).
- Effectively manage and optimize campaign budgets.
- Regularly analyze campaign performance, track key metrics, and prepare detailed reports.
- Closely follow industry trends, new platforms, and innovations in the influencer marketing field.
- Manage client relationships and maintain the highest level of client satisfaction.
- Work in coordination with other internal departments (strategy, creative, media, etc.).
Required Skills and Experience:
- A minimum of 3 years of experience in influencer marketing, either agency or brand-side.
- A strong network of influencers and proven experience in managing influencer relationships.
- Experience working with brands from various sectors.
- Proficiency in social media platforms (Instagram, YouTube, TikTok, Twitter, etc.) and their dynamics.
- Knowledge of influencer marketing campaign management tools and analytics platforms.
- Excellent communication, presentation, and negotiation skills.
- Analytical thinking, problem-solving, and results-oriented work capabilities.
- Fluent in English (both written and spoken).
- Team player and able to work in a dynamic environment.
Preferred Additional Skills:
- Proficiency in data analysis and reporting tools (Google Analytics, social media analytics tools, etc.).
- Experience in content creation or management.
- Experience working on global or regional influencer campaigns.
Why GOAT?
- The opportunity to be part of WPP Media, a global network.
- The chance to work with industry-leading brands.
- A dynamic, creative, and international working environment.
- Continuous learning and development opportunities for personal and professional growth.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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