Account manager

Media Planning, Implementation & Activation Bucharest, EMEA


Description

The Role Objective:

The Account Manager is primarily responsible for consistent excellent plan recommendations for the brands in his/her categories and leads all the extended team needed for excellent service delivery on the account: operations staff to deliver high quality, fully integrated plan executions & operational excellence.

The Account Manager has a deep understanding of the category & brand challenges, turns business objectives into communications objectives and defines clear KPI’s for each brief. He/she owns the client relationship on the respective account.

Responsibilities:

  • Act as the key client contact and builds close relationships with the client to become the face of the Agency to them and their teams
  • In partnership with Agency’s strategists, leads the development of the brand’s communication strategy, working with the other teams within the region and with clients’ other agencies
  • Leads the development of consistent excellent plan recommendations for brands, as well as Digital planners & related Operations staff to deliver outstanding plan execution & operational excellence
  • Ensures strong communication internally and with all other agency partners so information is efficiently and effectively shared
  • Forges solid working relationship with the internal team of the Agency, orchestrating the development of multi-channel plans and responses to client briefs with the Consumer Research, Digital, Strategy, Trading and MBA.
  • Helps drive innovation that is founded in clear audience insight and business need.
  • Develops strategic planning recommendations for clients in conjunction with strategy & planning team
  • Briefs internal teams in a clear and an inspiring way
  • Help grow client business by selling in and developing new growth opportunities
  • Inspires, facilitates, coaches & trains direct reports on channel & brand knowledge & planning skills
  • Contributes to client profitability based on operational efficiency as well as recognizing & developing opportunities to grow out of scope services (like Insights, MBA, search, mPlatform) and related revenues
  • Turns business objectives into comms objectives and defines clear KPIs for each brief
  • Provides regular feedback (both positive and constructive) to the team on a regular basis
  • Sets clear KPIs’ that focus on the individual’s key behaviours and areas for improvement
  • Flags up any serious performance issues immediately and seek help to manage them accordingly
  • Ensures that the team are working in a collaborative way
  • Control of quality of output from the team
  • Considers appropriate timings of media activities, based upon usage patterns and seasonal factors
  • Evaluates effectiveness of campaign
  • Monitors and updates clients on the effectiveness of campaigns
  • Ensures best score on client’s evaluation of services

Key Performance Indicators:

  • Product: outstanding plan execution & operational excellence
  • Client: satisfaction, retention and growth, contributing to a high TRR score
  • People: staff loyalty & development
  • Commercial: client profitability
  • Personal development: positive Performance feedback from manager, peers and clients.

Education, skills and behaviours:

  • Romanian speaker
  • 3+ years of experience on a similar role
  • Ideally Degree in business, numerical or analytical e.g. economics, mathematics, statistics or engineering
  • Numerate and analytical
  • Excellent written & verbal English language skills/grammar
  • PC literate (Excel, PowerPoint, Word)
  • Very good communication skills
  • Very good leadership skills
  • Demonstrable strong strategic planning skills and experience
  • Evidence of being able to influence and manage senior client stakeholders (media managers, marketing directors and country heads)
  • Strong analytical skills to identify consumer journey planning
  • Strong target orientation e.g. very results driven, ability to work effectively to targets
  • Strong customer relationship management experience and proven ability in developing senior customer stakeholder relationships
  • Evidence of strong collaboration skills used to develop team and client knowledge in order to grow shared understanding and knowledge to facilitate a step-change in strategic planning
  • The ability to delegate, up and downwards, to coordinate between groups and departments and to be able to sell strategies, initiatives and ideas convincingly