Description

• Lead a team of high functioning Search and SEO practice specialists. 
• Be responsible for driving a culture that builds relationships on trust between Agencies and Nexus. 
• Work with Practice Head to ensure resource management and workflow designation are running at optimal capacity across Paid Search and SEO practice specialists. 
• Run and manage training requirements for Paid Search and SEO practice specialists, resource management and certifications in alignment with the performance training program. 
• Foster knowledge sharing, promote award entries and continuous learning around point of views, industry trends and relevant skills to continue nurturing high-performing teams. 
• Empower Paid Search and SEO practice specialists to adapt to fast changing industry and group priorities. 
• Manage constructive performance evaluation meetings quarterly with search and SEO specialists in addition to setting clear KPIs as well as to monitor and measure achievements. 
• The Search & SEO Lead will be responsible for interviewing, assessing and providing feedback to HR ensuring that the Group attracts and secures top talent. 

• Oversee daily operations for Paid Search and SEO specialists, managing briefing processes, quality assurance, and campaign pacing to ensure efficient budget utilisation and prevent write offs. 
• Act as a thought leader in the Paid Search and SEO space to sense check viability of performance innovations and identify opportunities with our existing clients for greater digital media innovation. 
• Automation – assist the Heads of Nexus Practices in rolling out tools and platforms for campaign governance, campaign creation and campaign Quality Assurance (QA).  
• Act as the leading point of contact between the Paid Search and SEO activation specialists and Agencies when delivery or quality is compromised. 
• Actively contribute to new business development and pitching when required. 
• Educating and advocating partnerships between Agency x Paid Search and SEO teams regarding service level agreements. 
• Create best practices in processes to be used across the Paid Search and SEO teams. 
• Developing tailored testing/learning agendas for clients that drive clear and actionable insight on Search/SEO platforms.
• Working closely with planning teams + other channel specialists to ensure paid search and SEO activity complements and enhances the wider marketing mix.

• Develop and oversee the deployment of a vision and roadmap for encompassing Paid Search and SEO operations, including effective measurement and reporting efficiencies.
• Identify new product and service opportunities (within Paid Search and SEO) that would enhance clients’ digital footprint and support on digital maturity.
• Provide technical perspective in client meetings when specific expertise (Paid Search & SEO) is required.
• Fostering an environment that truly respects and truly understands the need to adhere to service level agreements across Agencies x Nexus.
• Managing internal and external stakeholders to ensure multiple campaigns/deliverables can be delivered simultaneously and to the required standard.
• Building and maintaining relationships with the key media partners including Google and managing account JBP’s etc
• Oversee account audits when required.
• Collaborate with agency strategists by providing strategic input on overall client account strategies. 
• Manage assigned client accounts, ensuring alignment with synergy requirements.  

• Assist the Nexus Investment & Solutions Partner to Identify commercial opportunities with the ability to make a compelling case for their inclusion (SEO services). 
• Responsible for building (Paid Search & SEO services) business cases to grow the performance teams. 
• Work collaboratively with Practice Heads to ensure (Paid Search & SEO services) disciplines are profitable (FTE vs Delivery).

• Strategic Expertise in Search:
  Proven ability to create and execute comprehensive strategies for paid search (PPC) and organic search (SEO) that align with client objectives and business outcomes. 

• Technical SEO Knowledge:
  Deep understanding of technical SEO principles, including website architecture, crawlability, indexing, Core Web Vitals, and structured data implementation. 

• Proficiency in Search Platforms:
  Extensive experience with tools like Google Ads, Microsoft Ads, Search Ads 360, and SEO tools such as SEMrush, Ahrefs, Screaming Frog, and BrightEdge.

• Data-Driven Approach:
  Strong analytical skills to interpret performance metrics, derive insights, and optimize campaigns using platforms like Google Analytics, Google Data Studio, and Tableau. 

• Team Leadership:
  Demonstrated ability to manage, mentor, and inspire a team of search and SEO specialists to deliver high-performance results while fostering professional growth. 

• Cross-Channel Collaboration:
  Experience working in multi-channel environments, integrating search strategies with other digital channels like programmatic, social media, and e-commerce. 

• Client Relationship Management:
  Exceptional client management skills, including presenting strategies, results, and recommendations clearly and persuasively. 

• Adaptability and Innovation:
  Ability to stay ahead of trends in search technology and algorithm updates while implementing innovative approaches to improve search performance. 

• Certifications and Expertise:
  Advanced certifications in Google Ads, Microsoft Advertising, and other relevant platforms; familiarity with emerging AI-driven tools for search and SEO optimization. 

• Results Orientation and ROI Focus:
  Track record of driving measurable improvements in KPIs such as CTR, conversion rates, revenue, organic visibility, and ROI through search initiatives.