Partner - Paid Social

Programmatic, Biddable, Paid Media & SEO London, England


Position at Mindshare

The Partner, Outcomes, Paid Social will hold a key role in the development and ongoing management of Mindshare’s new Outcomes proposition. As Partner Paid Social, you will have direct responsibility for the output of the Paid Social team across Mindshare and Neo. 

In addition to the creation of a market leading UK and WW Outcomes focused Paid Social Solution, you will also be responsible for the consistent development and support of the EMEA region. 


Reporting Structure:

The Partner, Outcomes, Paid Social will also hold a seat on the newly created London Outcomes Leadership Council and will report directly to the Managing Partner Outcomes WW, and you will work very closely with the Managing Partner Design UK and the Partner of Operations.


About You:

As a leader within Outcomes, The Partner, Outcomes, Paid Social will have a proven track record in managing, leading and inspiring a large team of channel specialist. 

  • Substantial demonstratable success in managing and leading large Paid Social teams.
  • Successfully worked in a senior role in the digital media space for a significant duration (BD, “Head of” level)
  • Proven success in stakeholder management and ability to build relationships with clients and partners.
  • Experience in leading new business pitches and driving organic growth.
  • Proven commercial success of driving business growth and creating new revenue streams.
  • Proven track record in performance media and e-commerce and good understanding of the wider media mix.
  • Strong technology understanding (AdTech and MarTech) as well as attribution models, cross-channel planning and buying, etc
  • Leadership role in performance marketing is a must
  • Experience managing all elements of a soft P&L


About the role:

Developing our product

  • Overall responsibility for the Paid Social capability within the London office and development of capabilities in the EMEA region
  • Play a key role in the development of the Outcomes Design and Deliver (Planning & Buying) framework to build a holistic approach to Outcomes and how Paid Social will operate in the new environment.
  • Nurture relationships with all key partners (Facebook/IG, Twitter, Snap, Linkedin, etc.) and in collaboration with the other Partners, develop annual JBPs and a QBR process for Mindshare Outcomes.
  • Overall responsibility for Paid Social New Business, including but not restricted to supporting pitches, building creds, launching new products and services, upselling/cross-selling, prospecting etc.


Raising our profile

  •  Proactive contribution to relevant industry awards
  • Regular development of opinion pieces related to Paid Social to be shared across EMEA, build external and internal profile and act as a thought leader in the Paid Social space.
  • Contribute to key industry events and represent Mindshare and Neo externally.
  • Build and maintain relationships with Clients, Client Leads, as well as offering strategic guidance to help grow the business and strengthen the relationship

Inspiring our people

  • Ensure all UK, WW and neo employees feel valued and a part of the new market positioning.
  • Regular maintenance of talent mapping and career path development plans
  • Play an active role in defining the profile of candidates entering the Paid Social team
  • Ensure all team members have SMART objectives and development plans, tailored to their needs
  • Work with our HR team to develop training plans to plug any skill gaps around the team
  • Work with the Managing Partner Outcomes WW and the Partner of Operations to create development and succession plans for the team when required.

Driving our process

  • Identify and drive the implementation of the right technology to remove silos and streamline communication.
  • Work with your line manager, HR and Finance teams to develop and maintain a clear, simple finance process that eradicates errors.
  • Constantly review all optimization, budget management and other processes to identify opportunities for improvement in effectiveness or efficiency
  • Overall responsibility for Defining, Designing and Delivery of all Paid Social processes, way of working etc. 

Ensuring our profitability

  • Overall responsibility for the Paid Social London (UK and Neo) soft P&L. Build, own and operate the Paid Social P&L and provide regular Monthly updates to the Managing Partner Outcomes.
  • In collaboration with relevant stakeholders,identify opportunities for negotiation with clients/client leads where additional funding is required for resource, or SLA/SOWs need to be reviewed/amended.
  • Work with Heads of/ Business Director/Account Director(s) to ensure client resource allocations are adhered to, or flagged to the line manager if/when scope negotiations are required
  • Support and deliver new business pitches and drive new revenue streams agenda.


Delivering client performance

  • In partnership with Client Teams, Partners, Business and Account Director(s), lead the Paid Social conversation for clients.
  • Ensure the team is creating and updating account roadmaps for every client, covering testing, innovation, growth and other elements associated with Outcomes.


About Mindshare:

We are a global media agency network with billings in excess of US$31.4 billion (source: RECMA) and our network consists of more than 7,000 employees, in 116 offices across 86 countries. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.


Mindshare Outcomes is our new integrated outcome-based unit that delivers across addressable media for both Mindshare and Neo clients leveraging all GroupM and WPP capabilities. Outcomes focuses on design and activation for addressable media such as programmatic, search, social, performance analytics, SEO & affiliates.