Global Digital Trading Manager | EssenceMediacom
Description
The Opportunity
The world of luxury is experiencing significant changes due to fluctuating macroeconomics, a changing clientele and emerging paths to purchase fuelled by an evolving digital landscape. For these reasons, Richemont appointed MediaComin 2017 to help deliver profitable and sustainable growth Richemont brands deserve. With your help, MediaCom’stransformative approach will redefine Richemont communications, evolving the ways of the past and building on today to achieve new levels of excellence.
The Role
Reporting to both the Richemont Global Digital Lead and Global Trading Lead, the Digital Trading Manager is responsible for digital Media implementational planning & buying, while having innovation and operational excellence as a focus. He is also in charge of managing a team of international buyers. He is working hand in hand with the Maison leads to define digital media strategy and ensure the Maison maintains a leading position within the category.
We are looking for a manager profile, fluent French speaker with a good level of English. Negotiation skills, strong analytical skills, excellent interpersonal skills and demonstrated oral and written communication abilities are key to the job. Expertise in digital media is mandatory, publishing and (d)ooh are a plus.
A passion and expertise for the Luxury current trends would be a must.
Role Objectives
§Being responsible for all Digital delivery of the Activation and Digital trading team, by managing operationally several buyers :
oBeing owner of all the digital campaign lifecycle delivered, from planning to invoicing, including reporting and strategic recommendations
oOrganizing team workload & delivery on a daily basis, to address
oEnsuring client facing meetings to present notes and decks related to campaign strategies and recommendations, as well as ad hoc topics
oAdministrative & invoicing follow up (financial reconciliation, data and financial entries in MCM and Richemont internal tools…) with the help of a sales admin exec
oOwner of digital processes
oCo-animation of monthly team meeting (best cases sharing within Agency global team).
o
§Media implementational planning & buying from media recommendation to reporting :
oDevelop and present Digital Media recommendations
oDigital Media planning : evaluate and select media vendors that best address different campaign objectives
oTrafficking & Tracking process follow-up / tools implementation
oCampaign management : optimization, reporting
oAnalyze results and summarize performance in Post-campaign reviews
oAct as main point of contact to drive Programmatic experts and publishers for Special Operations
oMaintain smooth relationship with preferred partners to continuously improve ways of working
Essence-Mediacom
Essence-Mediacom is part of WPP and Group M
Essence-Mediacom handles the media planning and buying for some of the world's smartest advertisers. Supported by keen consumer insight, analysis and experience, we are part of the largest media planning and buying network in the world.
We believe that everything is connected. And that means a media agency must think and operate in an entirely new way. We transform client communications through systems thinking. Systems thinking is how we make sense of our clients’ communications systems, where we work to optimize the system as a whole and not just the individual components.
The Essence-Mediacom network comprises of over 6,700 people working in 125 offices in 90 markets around the world. We are proud to call some of the world's most successful brands as clients, including Google, Mars, Danone, Sony, Procter & Gamble, Shell, and The Coca-Cola Company. We know that our people are our greatest asset in making us a number one agency and so we make sure our employees are rewarded and looked after in terms of career growth, social life and personal welfare.