Description

Community Strategist, Associate Director 

Group: Mindshare Worldwide

Department: Strategy & Innovation - Invention

Reports to: Community Strategy Lead
 

Mindshare is global media agency designed to make media exciting, fun and life changing. For the last 20 years our values of Speed, Teamwork and Provocation have guided our 10,000 people who work with some of the world’s best brands and companies. Located in 116 offices across 86 countries, we are the largest media agency in GroupM, WPP’s media investment management arm, which is the #1 media holding group globally. Mindshare Worldwide is the headquarters for Mindshare based in London. We are a team of 400+ people, co-ordinating media campaigns for our global clients. 

Learn about our culture and values and meet some of our people here.

Want to see some of our award-winning work? Click here

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development whilst you’re with us. There’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our attitude is reflected in our core values of Empathy, Energy and Impact, which drive our people and our business.

We want Mindshare Worldwide to be a place where everyone feels that they belong, everyone can be themselves and everyone has the same opportunities to develop their careers. Over the last 12 months we have made important steps in progressing on our journey to a truly inclusive organisation. We have launched The Collective and have seen the birth of a range of Employee Resource Groups who have shown some amazing and inspiring work.

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact [email protected].

The Role 

We are seeking a Community Strategy, Associate Director within the Invention team at Mindshare WW. This role will play a key role in the delivery and continued development of the community, social and creator work from the Mindshare Invention team.

You will consult into our global strategy team and play a key role in expanding our holistic approach as an agency. Your problem solving and experience within the industry will position you as an expert opinion leader within the business. This will support your ability to create effective and trusted working relationships with our clients. This role will consult across the specialist strategy teams focusing on areas such as CPG, Beauty, Lifestyle. It will also cover ongoing support for media, market, brand, and procurement functions.

Under the guidance of the Community Strategy Lead this role will focus on delivering first-class and innovative client solutions. You will work as an community specialist to consult and manage leading strategic work, inform best-practice and provide activation support. You will be responsible for delivering effective strategies that deliver against objectives and excel expectations.

What is community? Community is the third pillar of Mindshare’s culture, commerce and community approach to good growth. It is a core element to understanding the human element to media, to truly understand the voices and leaders within our audiences and how they exist within social and beyond.

The Ideal Candidate

You are ready to create big, creative ideas that reach deep into the hearts of communities and bring global brands to life across social. With a proven history in leading, developing and executing strategy with KOLs, communities and audiences on social, you’re ready to take a leading role within the strategy team. Your skills in leading and inspiring future thinking communications strategy will champion influencer opportunities within a global and multi-market environment.

Your passion for the creator economy will be integral and you will be able to articulate this passion and your concepts effectively with a range of stakeholders. Your understanding will cover Organic, Paid and Earned activations from awareness through to performance-based campaigns, including commerce and livestream integrations. 

Essential Criteria

• Passion for social communities
• Proven experience in influencer agency / influencer campaign-based role
• Exceptional experience with influencer campaign strategy, execution and measurement.
• Exemplary evidence of creative strategy ideation and campaign planning.
• Understanding and experience executing influencer assets via paid social platforms, including but not limited to Meta, TikTok, YouTube, Google, Twitter, Snapchat.

General skills include:

• Ability to draw clear insights and implications for media and influencer responses (i.e. connecting the outputs of different insight systems successfully)
• Experience building influencer insights and best practice content
• Demonstrate a passion for influencer and understanding of what makes a great influencer marketing campaign, tangibly showcasing excellence in planning craft.
• You are excited to work as part of a small team; immediate and wider department. Leading by example though presence and contribution. Taking the responsibility for working in a collaborative, inclusive way
• You demonstrate excellent attention to detail and accuracy in output and meeting deadlines. As well as strong organization to meet client expectations, manage workflow for self and junior team members.
• Demonstrate a proactive desire to continually improve own knowledge and wider skill set
• You are open minded, flexible and have a challenger mindset.

Desirable Criteria

• Working knowledge of media space and influencer assets within wider media activations beyond paid social i.e. OOH, DOOH, on-pack, product, retailer, TV, CTV
• You are confident in presenting with passion and conviction, managing senior client relationships, running all agency team sessions and collaboratively leading client projects and tackling challenging conversations.
   

Responsibilities

• Work with Influencer Practice Lead and other key partners to deliver on projects to evolve the processes, systems, and tools in place to support influencer practice
• Drive global communications strategy planning working with global strategy directors
• Identifies and improves challenges and demonstrates a clear POV

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