Advertising Operations Manager

Advertising & Creative Services London, England


Position at m/SIX & Partners

Who is mSix&Partners

mSix&Partners is the fastest growing media network in the world. We have marked the chapters of our expansion with new client relationships: TalkTalk helped us open our doors in the UK, Toyota enabled us to grow into EMEA and EA has strengthened our presence and offering in APAC and North America. Today we have 49 offices operating in 41 markets, and this role of Advertising Operations Manager is key to our continued growth and success

Our business is Built to Pioneer:

mSix&Partners is a joint venture between independent creative agency The&Partnership and WPP, the world’s largest advertising group, drawing on the best of both worlds. Because of this unique structure, we create new operating models that integrate agency functions and often embed our people into our clients’ marketing teams. Our ability to come together with our clients, regardless of whether co-located or working remotely, has proven critical to our success. We have grown 31% in terms of billings and 51% in terms of net sales year to date, versus 2020. Over the past year, there have been an impressive 9 new business wins in the UK.


Our Diversity, Equity, and Inclusion commitment:

We are committed to being a diverse, equitable, and inclusive agency with the aim to build and retain teams that represent the communities we operate in. Our Global employee-run DEI group, The Collective, are pioneers in delivering and maintaining accountability of these commitments.


We were the first media agency in the UK to launch an internship program – Ambitious About Autism, designed to actively champion neurodiversity and unlock the potential of young autistic adults. Now in its third year, our commitment continues, expanding our already successful internship program and calling the industry to open their doors and minds to young autistic talent.


Further to this commitment to pioneering diversity and equality in our business, we welcome people of all backgrounds into our agency. We want our people to bring with them diverse attitudes, opinions and beliefs into a culture where they are treated with respect, can be comfortable being their authentic self and feel like they belong. We are therefore keen to encourage applications from people from all walks of life and we want you to be at your best throughout the recruitment process. Please reach out to us to discuss any specific adjustments, or how we can help you throughout the recruitment process.


What is the role?

The AdOps Manager is responsible for oversight of campaign set up within ad server and governance of taxonomy standards to ensure consistency of how data is managed across the account. There will be an added focus on how we can integrate AdTech with MarTech by leveraging existing technologies to create a holistic view across both advertising and marketing for our clients, emphasis on Google, Adobe, Salesforce and Group M platforms.

What will be your responsibilities?

  • You would be responsible for managing a number of campaigns from start to finish using Google Tag Manager (and other tag management applications). Testing creatives, tagging sites, offering technical recommendations to internal teams.
  • Taking a lead on projects, product roll outs and overall AdOps strategy.
  • Manage the trafficking of display campaigns within ad servers whilst working to strict campaign deadlines and delivery expectations
  • Provide governance for taxonomy standards ensuring they meet all requirements and are future proof to support reporting and trafficking
  • Deployment of tags through client’s tag management systems to ensure data capture is up to date
  • Required to manage the implementation of any other 3rd party tracking tools for campaign optimisation and reporting
  • Problem solving and troubleshooting technology issues. This includes a wide range of issues around trafficking, site tagging, analytic data anomalies and providing both solutions and short-term workarounds to prevent bottlenecks
  • Manage the day to day responsibilities of a team of AdOps Executives and ensure efficient and accurate delivery of work
  • Responsible for the learning and development of AdOps Executives
  • Ensure tagging architecture is maintained for all EMEA clients
  • Run quarterly technology audits


Who are you?

  • Someone who has Analytical degree or relevant work experience is preferred, or an individual who can show evidence of how they solved problems during degree / previous work
  • You will have an in-depth knowledge of ad serving and analytics platforms
  • The role is driven by processes, so you will be someone with an organised/methodical mindset.
  • Has a passion for technology and has an understanding of the major players within the Ad Tech space.
  • You will have a minimum of 2 years experience within a technology/ad operations team
  • Highly proficient in the use of Microsoft Excel
  • Have experience of Facebook Business Manager, but not essential – To allow for the building of custom audiences and pixel management
  • Have a strong sense of service internally and to clients
  • Be able to champion and promote a culture of continuous learning & development within the team
  • You will have good communication skills as you will have day to day contact with internal teams and maybe required to attend client meetings


How will success in this role be measured?

  • All campaigns are delivered on time and in full
  • Improved team performance, by regular objective setting and amplifying their skill levels. 
  • Satisfaction feedback from internal/external clients